Microsoft, Salesforce among first certified companies under US-EU Privacy Shield
According to the The Wall Street Journal, roughly 40 US companies have now signed on to the US-EU “Privacy Shield” agreement, introduced...
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Marketing Day: Snapchat, new Facebook video metrics & AMP landing pages
From Marketing Land: The 4 daily habits of the most successful SEOs Aug 12, 2016 by John Lincoln Want to be great at search engine...
Marketing Day: Twitter’s harassment problem, Pinterest news & IHOP’s CMO
From Marketing Land: Will Twitter address its harassment issue? Aug 11, 2016 by Tamar Weinberg Twitter has seemed to enable harassment...
Russia fines Google nearly $7MM for ‘anticompetitive’ app pre-install rules
Last year, the Federal Antimonopoly Service of the Russian Federation (FAS) found that Google violated its competition law by requiring...
SEO and the CMO: Communication and board room metrics that matter
SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65...
Why agencies need to learn from the past and evolve
As search engines become more sophisticated, the levers available to improve SEO performance have become more complex and more out of...
Visa’s story: When digital transformation begs for organizational change
Visa Digital Skyline in downtown San Francisco for SuperBowl 50. When you think of Visa, what comes to mind? Plastic credit cards? A...
Marketing Day: Micro-moments, holding on to app users & Yelp’s earnings report
From Marketing Land: Confirmed: New AdWords interface rolling out to more users Aug 10, 2016 by Greg Finn Google has confirmed the...
Yelp beats expectations with $173.4 million in Q2, 78 percent revenue retention
Yelp announced Q2 2016 earnings this afternoon. The company had better than expected quarterly revenues of $173.4 million. Analysts had...
Marketing Day: Google Shopping, ad blockers on Facebook & Twitter Moments
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: Snapchat’s NBCUniversal show, Walmart acquires Jet.com & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion
The Japanese advertising giant Dentsu has bought a majority stake in Maryland-based digital agency Merkle. Both companies have confirmed...
[WATCH] Marketing Land Live #23: Facebook & clickbait, Instagram vs. Snapchat & more
Facebook is clamping down … again … on clickbait. The company announced recently that it’ll begin to target specific words and phrases...
Marketing Day: IBM’s Watson, Pure Storage’s CMO & Amazon’s Prime Air
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: Facebook fights clickbait headlines, Twitter’s new ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: Native ads, APIs & mobile-first micro-moments
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
You can’t spell “developer marketing” without A-P-I
I want to be up-front about something: I’m a CMO who hates marketing. Sure, I’m exaggerating. But only to a point: as the marketing lead...
Marketing Day: Google AMP, LinkedIn video & Instagram Stories
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
3 digital marketing trends the customer-centric CMO must prepare for now
Digital marketing is on the precipice of major change, driven by new technologies and the multi-screening, highly connected consumer....
The crazy-effective 12-month digital marketing campaign schedule
Part of that process is knowing what needs to be done for a successful web marketing campaign. Another part is figuring out how to do it....
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