Aug 8, 20165 min read

Marketing Day: Snapchat’s NBCUniversal show, Walmart acquires Jet.com & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion Aug 8, 2016 by Matt McGee US-based digital agency says it will continue to operate independently.
Move over, phones. Cars are becoming the new mobile target for marketers. Aug 8, 2016 by Barry Levine Step by step, your car is turning into a behaviorally profiled marketing destination.
Snapchat will air first NBCUniversal show on Discover on August 22 Aug 8, 2016 by Tim Peterson NBCUniversal will produce original shows to air on Snapchat’s Discover platform and will share ad revenue with Snapchat.
KPIs for SEO: measuring SEO success Aug 8, 2016 by Marcus Miller Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
Don’t miss your last chance to save big on MarTech Europe Aug 8, 2016 by Marketing Land Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, so register now and save £300 off on-site prices.
[WATCH] Marketing Land Live #23: Facebook & clickbait, Instagram vs. Snapchat & more Aug 8, 2016 by Matt McGee In this week’s show, we discuss details of Facebook’s latest clampdown on clickbait, just how much Instagram copied Snapchat Stories and more.
The fundamentals of the first email Aug 8, 2016 by Daniel Faggella You only get one chance to make a first impression, so you’d better make it count! Columnist Daniel Faggella provides tips for crafting your initial email autoresponder.
How Verizon’s Yahoo buy will reshape the digital ad marketplace Aug 8, 2016 by James Green Verizon’s recent acquisition of Yahoo suggests that it is looking to scale, but is it enough to catapult the company into the league of Facebook and Google? Columnist James Green explores.
Walmart confirms it is acquiring Jet.com for $3B in cash plus $300M in Walmart shares Aug 8, 2016 by Amy Gesenhues Walmart anticipates the deal will close by the end of 2016.

Facebook organic reach is down 52% for publishers’ Pages this year Aug 6, 2016 by Tim Peterson While on average publishers’ organic reach on Facebook has fallen by 52% in 2016, video and a lower reliance on Facebook has neutralized the pain for some.
Jack In The Box wins the night and other insights from QSR foot traffic report Aug 5, 2016 by Greg Sterling xAd report examines 37 million real-world visits to top QSR brands, including McDonald’s, Chipotle Mexican Grill, Starbucks and Jack In The Box.
Google adds Street View images and indoor maps to Rio 2016 Olympic venues Aug 5, 2016 by Greg Sterling To date, indoor mapping has developed more widely as an enterprise tool than as a consumer experience.