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How to Get Content Marketing Wrong? Think Like a PR Person
If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Every time you use...
How to Get Content Marketing Wrong? Think Like a PR Person
If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Every time you use...
How to Explain Content Marketing ROI to Win (or Keep) Buy-In
Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program...
How to Explain Content Marketing ROI to Win (or Keep) Buy-In
Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program...
Content Definition: What Are We Even Talking About?
How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same...
Content Definition: What Are We Even Talking About?
How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same...
Content Syndication: More Than a Traffic Boost
I learned content distribution, syndication, and SEO very much by accident. Here’s the backstory: In 2005 I was firmly rooted in the...
Content Syndication: More Than a Traffic Boost
I learned content distribution, syndication, and SEO very much by accident. Here’s the backstory: In 2005 I was firmly rooted in the...
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still...
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still...
How to Explain Content Marketing to Anyone
see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends. But, when we...
How to Explain Content Marketing to Anyone
see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends. But, when we...
What Is the Difference Between Content and Content Marketing?
Editor’s note: There continue to be a lot of questions about how content and content marketing differ. This post shares an insightful...
What Is the Difference Between Content and Content Marketing?
Editor’s note: There continue to be a lot of questions about how content and content marketing differ. This post shares an insightful...
9 Definitions: How Content Marketing Works Within Marketing
Next time you are asked – or simply wonder – how content marketing is related to insert your approach of choice, come back to this post...
9 Definitions: How Content Marketing Works Within Marketing
Next time you are asked – or simply wonder – how content marketing is related to insert your approach of choice, come back to this post...
What Is the Difference Between Content and Content Marketing?
What is the difference between content and content marketing? The answer is the destination you will use to attract and build an...
What Is the Difference Between Content and Content Marketing?
What is the difference between content and content marketing? The answer is the destination you will use to attract and build an...
Why Inbound Marketing Should Take a Back Seat to Current Customers
If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008,...
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