Aug 11, 20165 min read

Marketing Day: Twitter’s harassment problem, Pinterest news & IHOP’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Will Twitter address its harassment issue? Aug 11, 2016 by Tamar Weinberg Twitter has seemed to enable harassment of the worst kind, causing BuzzFeed to respond. Will Twitter react?
Pinterest adds impression-based buys to its ad auction Aug 11, 2016 by Tim Peterson Pinterest is making it easier for brand advertisers, who care about attention and not so much clicks or shares, to buy its ads.
Adblock Plus says it has already beaten Facebook’s ad block blocking tactics Aug 11, 2016 by Greg Sterling The cat and mouse game surrounding ad blocking is likely to continue and escalate.
How long has it been since Facebook changed its news feed algorithm? Aug 11, 2016 by Tim Peterson We decided to keep track of how long it’s been since Facebook announced a change to its news feed algorithm.
Russia fines Google nearly $7MM for ‘anticompetitive’ app pre-install rules Aug 11, 2016 by Greg Sterling Google still has recourse to further appeals, but likelihood of success is small.
A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans Aug 11, 2016 by Amy Gesenhues IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts.
Facebook’s changing the news feed again to make it more “informative” Aug 11, 2016 by Tim Peterson Facebook’s latest algorithm change likely means more cooking videos than cat videos and more newsy articles than fluffy listicles. Well, maybe.
SEO and the CMO: Communication and board room metrics that matter Aug 11, 2016 by Jim Yu Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.
Why agencies need to learn from the past and evolve Aug 11, 2016 by Ian Bowden SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing.
Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things Aug 11, 2016 by Barry Levine The startup, led by engineers who created the tech behind Google Wallet, offers an app builder that it says is easy enough for a child to use.
Instagram’s direct-response ads haven’t totally clicked with advertisers Aug 11, 2016 by Tim Peterson Instagram’s direct response efforts have had to endure perception problems, last-click limitations and the shadow of its parent company, Facebook.
Visa’s story: When digital transformation begs for organizational change Aug 11, 2016 by Nadine Dietz & Erica Seidel Contributors Nadine Dietz and Erica Seidel interview Visa’s North American marketing chief and discover how she cultivates “human Swiss Army knife” talent.
How to make your email marketing engaging to millennials Aug 11, 2016 by Scott Heimes How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their trust.
FTC slams 1-800-Contacts’ reciprocal PPC bidding agreements with 14 competitors Aug 10, 2016 by Greg Sterling Case may signal fundamental shift by the FTC toward companies that overreach in their trademark enforcement efforts or demands.