6 Great Email Lessons From the GDPR Deluge of 2018
These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in...
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6 Great Email Lessons From the GDPR Deluge of 2018
These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in...
GDPR: The Biggest Gift to Content Marketers in a Decade
I’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the GDPR...
GDPR: The Biggest Gift to Content Marketers in a Decade
I’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the GDPR...
8 Copywriting Techniques to Boost Email Conversions
There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed...
8 Copywriting Techniques to Boost Email Conversions
There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed...
How the Best Newsletters Get – and Keep – Readers’ Attention
How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and...
How the Best Newsletters Get – and Keep – Readers’ Attention
How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and...
5 Steps to Improving Subscriber Data for More Personalized Emails
When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then...
5 Steps to Improving Subscriber Data for More Personalized Emails
When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then...
Email Lists: When Smaller Is Actually Better
Have you been attracted to headlines like these? 50 Tips to Help You Get 50,000 Email Subscribers for Your List 20 Ridiculously Easy Ways...
Email Lists: When Smaller Is Actually Better
Have you been attracted to headlines like these? 50 Tips to Help You Get 50,000 Email Subscribers for Your List 20 Ridiculously Easy Ways...
How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction
Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi...
How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction
Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi...
How to Write Email Newsletters People Want to Open and Act On
88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for...
How to Write Email Newsletters People Want to Open and Act On
88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for...
9 Strategies for Using Customer Testimonials in Your Content
It doesn’t matter if that social proof comes from friends or strangers. What matters is that we’re seeing evidence from our peers – in...
9 Strategies for Using Customer Testimonials in Your Content
It doesn’t matter if that social proof comes from friends or strangers. What matters is that we’re seeing evidence from our peers – in...
8 Things Any Good Marketer Should Know About Email
Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute...
8 Things Any Good Marketer Should Know About Email
Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute...
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