Fahad HJun 28, 20184 min read6 Great Email Lessons From the GDPR Deluge of 2018These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in...
Fahad HJun 28, 20184 min read6 Great Email Lessons From the GDPR Deluge of 2018These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in...
Fahad HJun 11, 20187 min readGDPR: The Biggest Gift to Content Marketers in a DecadeI’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the GDPR...
Fahad HJun 11, 20187 min readGDPR: The Biggest Gift to Content Marketers in a DecadeI’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the GDPR...
Fahad HJun 4, 20187 min read8 Copywriting Techniques to Boost Email ConversionsThere’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed...
Fahad HJun 4, 20187 min read8 Copywriting Techniques to Boost Email ConversionsThere’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed...
Fahad HMar 13, 20185 min readHow the Best Newsletters Get – and Keep – Readers’ AttentionHow do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and...
Fahad HMar 13, 20185 min readHow the Best Newsletters Get – and Keep – Readers’ AttentionHow do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and...
Fahad HNov 26, 20175 min read5 Steps to Improving Subscriber Data for More Personalized EmailsWhen I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then...
Fahad HNov 26, 20175 min read5 Steps to Improving Subscriber Data for More Personalized EmailsWhen I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then...
Fahad HOct 18, 20177 min readEmail Lists: When Smaller Is Actually BetterHave you been attracted to headlines like these? 50 Tips to Help You Get 50,000 Email Subscribers for Your List 20 Ridiculously Easy Ways...
Fahad HOct 18, 20177 min readEmail Lists: When Smaller Is Actually BetterHave you been attracted to headlines like these? 50 Tips to Help You Get 50,000 Email Subscribers for Your List 20 Ridiculously Easy Ways...
Fahad HOct 9, 20179 min readHow to Deliver Emails That Will Increase Reach, Impact, and Subscriber SatisfactionEditor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi...
Fahad HOct 9, 20179 min readHow to Deliver Emails That Will Increase Reach, Impact, and Subscriber SatisfactionEditor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi...
Fahad HJun 26, 20177 min readHow to Write Email Newsletters People Want to Open and Act On88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for...
Fahad HJun 26, 20177 min readHow to Write Email Newsletters People Want to Open and Act On88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for...
Fahad HJun 14, 20178 min read9 Strategies for Using Customer Testimonials in Your ContentIt doesn’t matter if that social proof comes from friends or strangers. What matters is that we’re seeing evidence from our peers – in...
Fahad HJun 14, 20178 min read9 Strategies for Using Customer Testimonials in Your ContentIt doesn’t matter if that social proof comes from friends or strangers. What matters is that we’re seeing evidence from our peers – in...
Fahad HMay 30, 20177 min read8 Things Any Good Marketer Should Know About EmailEmail is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute...
Fahad HMay 30, 20177 min read8 Things Any Good Marketer Should Know About EmailEmail is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute...
