How to Win at Content Marketing [New Playbook]
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll...
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How to Win at Content Marketing [New Playbook]
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll...
Content Marketing and Sales Alignment: Bridging the Gap [New Research]
Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of something you work to optimize every...
Content Marketing and Sales Alignment: Bridging the Gap [New Research]
Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of something you work to optimize every...
Tech Marketers Think Outside the Buyer’s Journey [New Research]
The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey....
Tech Marketers Think Outside the Buyer’s Journey [New Research]
The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey....
3 Aha Moments to Improve Your Content Marketing in 2018
When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI...
3 Aha Moments to Improve Your Content Marketing in 2018
When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI...
New Research Reveals Habits of Top Content Marketers
It’s my favorite time of the year – time to report on the findings of the annual content marketing survey. Now in our eighth year...
New Research Reveals Habits of Top Content Marketers
It’s my favorite time of the year – time to report on the findings of the annual content marketing survey. Now in our eighth year...
Content Marketing Trends to Watch for 2018
About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are...
Content Marketing Trends to Watch for 2018
About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are...
Quick and Dirty Guide for Creating Actionable Content Marketing Personas
Editor’s note: You may have missed this article when CMI published it in 2015. We’re publishing this update because well-crafted personas...
Quick and Dirty Guide for Creating Actionable Content Marketing Personas
Editor’s note: You may have missed this article when CMI published it in 2015. We’re publishing this update because well-crafted personas...
Cover All the Bases With 21 Winning Content Marketing Tactics
You might be surprised to learn that, for me, the arrival of spring marks the return of two of my favorite traditions: watching the start...
Cover All the Bases With 21 Winning Content Marketing Tactics
You might be surprised to learn that, for me, the arrival of spring marks the return of two of my favorite traditions: watching the start...
Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]
Too many B2B enterprise marketers are focusing on their brand rather than their audience while creating content. That’s one of the key...
Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]
Too many B2B enterprise marketers are focusing on their brand rather than their audience while creating content. That’s one of the key...
7 Things Top-Performing Technology Marketers Do With Their Content [New Research]
Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also...
5 Research Insights to Drive Your Content Marketing
Editor’s note: The 2019 version of the article is available here. Now in its seventh year, the Content Marketing Institute/MarketingProfs...
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