Fahad HMay 22, 20184 min readHow to Win at Content Marketing [New Playbook]To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll...
Fahad HMay 22, 20184 min readHow to Win at Content Marketing [New Playbook]To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll...
Fahad HMay 4, 20187 min readContent Marketing and Sales Alignment: Bridging the Gap [New Research]Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of something you work to optimize every...
Fahad HMay 4, 20187 min readContent Marketing and Sales Alignment: Bridging the Gap [New Research]Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of something you work to optimize every...
Fahad HMar 14, 20185 min readTech Marketers Think Outside the Buyer’s Journey [New Research]The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey....
Fahad HMar 14, 20185 min readTech Marketers Think Outside the Buyer’s Journey [New Research]The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey....
Fahad HJan 1, 20186 min read3 Aha Moments to Improve Your Content Marketing in 2018When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI...
Fahad HJan 1, 20186 min read3 Aha Moments to Improve Your Content Marketing in 2018When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI...
Fahad HSep 27, 20176 min readNew Research Reveals Habits of Top Content MarketersIt’s my favorite time of the year – time to report on the findings of the annual content marketing survey. Now in our eighth year...
Fahad HSep 27, 20176 min readNew Research Reveals Habits of Top Content MarketersIt’s my favorite time of the year – time to report on the findings of the annual content marketing survey. Now in our eighth year...
Fahad HSep 20, 20175 min readContent Marketing Trends to Watch for 2018About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are...
Fahad HSep 20, 20175 min readContent Marketing Trends to Watch for 2018About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are...
Fahad HSep 10, 20179 min readQuick and Dirty Guide for Creating Actionable Content Marketing PersonasEditor’s note: You may have missed this article when CMI published it in 2015. We’re publishing this update because well-crafted personas...
Fahad HSep 10, 20179 min readQuick and Dirty Guide for Creating Actionable Content Marketing PersonasEditor’s note: You may have missed this article when CMI published it in 2015. We’re publishing this update because well-crafted personas...
Fahad HMay 2, 20174 min readCover All the Bases With 21 Winning Content Marketing TacticsYou might be surprised to learn that, for me, the arrival of spring marks the return of two of my favorite traditions: watching the start...
Fahad HMay 2, 20174 min readCover All the Bases With 21 Winning Content Marketing TacticsYou might be surprised to learn that, for me, the arrival of spring marks the return of two of my favorite traditions: watching the start...
Fahad HApr 12, 20175 min readTime for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]Too many B2B enterprise marketers are focusing on their brand rather than their audience while creating content. That’s one of the key...
Fahad HApr 12, 20175 min readTime for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]Too many B2B enterprise marketers are focusing on their brand rather than their audience while creating content. That’s one of the key...
Fahad HMar 22, 20175 min read7 Things Top-Performing Technology Marketers Do With Their Content [New Research]Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also...
Fahad HFeb 24, 20174 min read5 Research Insights to Drive Your Content MarketingEditor’s note: The 2019 version of the article is available here. Now in its seventh year, the Content Marketing Institute/MarketingProfs...
