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Marketing Day: IBM’s Watson, Pure Storage’s CMO & Amazon’s Prime Air

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. IBM’s Watson has a summer job working at Macy’s Aug 5, 2016 by Barry Levine The Jeopardy-winning supercomputer is now venturing further into retail, in its first application inside a brick-and-mortar retailer.

  2. How to get the old Google Keyword Planner volume data Aug 5, 2016 by Patrick Stox Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back.

  3. Pure Storage CMO is big on Golden Rule: “Treat people the way you want them to treat you” Aug 5, 2016 by Amy Gesenhues Get to Know: Pure Storage CMO Jonathan Martin

  4. Brick-and-mortar retail tech: Through the shopper’s lens Aug 5, 2016 by Allan Haims There are many hot new technologies in the world of retail, from beacons to mobile wallets, but which are likely to drive business for your store? Columnist Allan Haims explores.

  5. A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future Aug 5, 2016 by Adam Weiss Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer marketing.


  1. Instagram is using an algorithm and Facebook data to sort its new Stories feed Aug 5, 2016 by Tim Peterson Instagram’s algorithm will decide the order of Stories by referencing whose content people engage with on Instagram, as well as on Facebook.

  2. Prime Air: Amazon confirms that it’s launching its own air cargo service Aug 5, 2016 by Matt McGee Company will lease 40 dedicated jets to ensure faster delivery; first plane will debut today in Seattle.

  3. Online car retailer Vroom launches first VR-based auto showroom Aug 4, 2016 by Barry Levine Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online backend.

  4. Zeta Interactive acquires Acxiom’s marketing division, Impact Aug 4, 2016 by Barry Levine Purchase adds scale, data analytics capabilities and “marquee clients” to the customer acquisition/CRM business.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

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Other Items

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Social Media

  1. 11 Things That Are Keeping You From Building Followers on Twitter, blog.crazyegg.com

  2. 5 Tricks The Knot Used to Get 1 Million Instagram Followers Without a Single Ad, contently.com

  3. Facebook built, but won’t launch, a “Facebook Storie” Snapchat clone, techcrunch.com

  4. Facebook is testing a ‘Links you may like’ feature, venturebeat.com

  5. Facebook tests MSQRD selfie filters and opening your camera atop feed, techcrunch.com

  6. Happy hours and museum tours: How ad agencies are using Instagram Stories, digiday.com

  7. Harassment Continues on Social Networks, www.adweek.com

  8. Nab Snapchat Followers Through Psychographic Cross-Channel Targeting, www.aimclearblog.com

  9. Pinterest Strategy 101: Creating Your Buyer Persona, blog.tailwindapp.com

  10. Share Connections in a Snap – On Snapchat, smallbiztrends.com

  11. Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016, www.adweek.com

  12. Social Media For Better Customer Service, www.searchenginepeople.com

  13. Want to Sponsor the NFL on Snapchat? You’ll Need $7 Million, adage.com

  14. Why Your Facebook Ads Aren’t Converting, www.convinceandconvert.com

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