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Marketing Day: Google Shopping, ad blockers on Facebook & Twitter Moments

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Advanced Google Shopping: Is price a proxy for Quality Score in product ads? Aug 9, 2016 by Andreas Reiffen Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.

  2. So we have 45 more characters in AdWords text ads… Now what? Aug 9, 2016 by Pauline Jakober Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.

  3. Facebook is blocking ad blockers on desktop, but not on mobile Aug 9, 2016 by Tim Peterson People can no longer block ads on Facebook’s desktop site, but they can block brands from using customer lists to target them with ads on Facebook.

  4. Twitter will open its storytelling product, Moments, to everyone Aug 9, 2016 by Tim Peterson Twitter Moments can be and should be more like an open version of Snapchat’s Live Stories than another copy of Stories.

  5. The growing appeal of responsive-aware email design Aug 9, 2016 by Chad White Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design.

  6. The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know Aug 9, 2016 by Rae Hoffman Confused about how the FTC’s disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what the rules mean for you.

  7. Facebook tests streaming videos to TV using Apple’s AirPlay, Google’s Chromecast Aug 8, 2016 by Tim Peterson People can stream Facebook videos, including Live streams, to their TVs, which turns Facebook’s app into a legitimate second screen.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

  1. 10 Creative Brands Making Instagram Stories Now, simplymeasured.com

  2. 16 Free Tools for Facebook Marketing, www.practicalecommerce.com

  3. 5 New Sites that Evolve the Concepts of Reddit, www.internetmarketingninjas.com

  4. A day in the life of… Head of EMEA Insights at LinkedIn Marketing Solutions, econsultancy.com

  5. Checklist for Outsourcing Your Social Media Efforts, www.portent.com

  6. Facebook Ads: The Complete, Always-Updated Guide, blog.bufferapp.com

  7. How Snapchat, Facebook and Instagram Are Reinventing Niche Marketing, www.adweek.com

  8. How Social Media Can Lead the Voice of Customer Initiatives, www.convinceandconvert.com

  9. How to Get Your Business on Snapchat in Four Steps, www.socialmediaexaminer.com

  10. How to Improve Brand Awareness with Snapchat, www.copypress.com

  11. How to Manage Your Facebook Ad Frequency, www.socialmediaexaminer.com

  12. Instagram is testing a “Save Draft” feature, techcrunch.com

  13. Instagram Marketing: It’s Time Your Business Takes Action, www.searchenginejournal.com

  14. P&G to Scale Back Targeted Facebook Ads, www.wsj.com

  15. Pinterest For Marketing, www.searchenginepeople.com

  16. What’s the Deal with Snapchat Memories?, www.socialmediaexplorer.com

  17. Why mobile Facebook ads are key for apparel maker Betabrand, www.internetretailer.com

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