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Marketing Day: Native ads, APIs & mobile-first micro-moments

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 6 top content management systems compared Aug 3, 2016 by Digital Marketing Depot If you are thinking about implementing a content management system, searching for the best CMS resources, or simply want to learn more about why it helps to have one, this white paper from ARKE will give you the answers.

  2. Report: Nearly three-quarters of native ads get failing scores Aug 3, 2016 by Barry Levine New study by the Online Trust Alliance finds that most native ads do not adequately show that they are ads.

  3. Link prospecting tips and tricks Aug 3, 2016 by Andrew Dennis Link building is an art that many, including columnist Andrew Dennis, have learned through trial and error. Today, he shares some of what he’s learned about how to identify and obtain better links.

  4. Link profile analysis: How to prevent penalties by being proactive Aug 3, 2016 by Brian Harnish Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client’s linking activities don’t cause them to lose everything they have gained.

  5. You can’t spell “developer marketing” without A-P-I Aug 3, 2016 by Josh Aberant Making technology sales to developers has changed radically over the last few years. Columnist Josh Aberant offers insight on how to succeed in that expanding landscape.

  6. Five ways marketers can win in mobile-first micro-moments Aug 3, 2016 by Brian Solis Everyone wants to achieve mobile success, but how do you go about it? Contributor Brian Solis shares analysis of Google’s advice on how marketers can take advantage of micro-moments.

  7. Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot) Aug 3, 2016 by Keith Pieper Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path.

  8. A Snapchat Story showing the (few) differences with Instagram Stories Aug 2, 2016 by Tim Peterson Instagram Stories are a close clone of Snapchat Stories, but there are some differences between the two, like how they handle pre-recorded photos and videos.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Reputation Management

Social Media

  1. 18 Social Media Tactics Used by the Silicon Valley Unicorns, blog.crazyegg.com

  2. 5 Steps to Improve your LinkedIn Profile in Minutes, blog.linkedin.com

  3. Beauty brands jump on Instagram Stories, digiday.com

  4. Brands Who Failed Hard During #Reddit AMAs – And What We Can Learn, www.searchenginejournal.com

  5. Creative Ways to Make Facebook Ads Work for Low Budgets, 3qdigital.com

  6. Facebook Pages Getting Shop, Services Sections, www.adweek.com

  7. Facebook to let emerging market companies sell through their pages, www.reuters.com

  8. How People Use Facebook and Instagram in Different Ways, www.marketingprofs.com

  9. How Snapchat Can Open the Door for Marketers Without “Screwing It Up”, www.adweek.com

  10. How to 10x Your Instagram Marketing, www.jeffbullas.com

  11. Optimising your Pinterest for affiliate sales, blog.affiliatewindow.com

  12. Snapchat Influencers Start Labeling Social Endorsements as Paid Ads, www.adweek.com

  13. Snapchat may soon roll out scannable ads, qz.com

  14. Targeting, control, measurement: What agencies want from Facebook’s new TV-like ads, digiday.com

  15. The Shifting Social Media Landscape: Where Should You Place Your Bets?, thedma.org

  16. Twitter is the strange new kingmaker of the 21st century, qz.com

  17. Twitter: Gnip 2.0 APIs Now Generally Available, www.adweek.com

  18. Why Snapchat Builds a Killer Loyal Audience, www.problogger.net

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