Aug 2, 20164 min read

Marketing Day: Google AMP, LinkedIn video & Instagram Stories

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google: AMP content coming soon to organic mobile search results Aug 2, 2016 by Greg Sterling Despite faster loading and better performance, Google says there won’t be a ranking boost.
LinkedIn cautiously brings video to its feed Aug 2, 2016 by Matt McGee LinkedIn users will start seeing 30-second clips in their feed, but only from hand-selected LinkedIn Influencers.
Take the guesswork out of marketing automation technology Aug 2, 2016 by Digital Marketing Depot More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
App Annie adds Marketing Intelligence to her lineup Aug 2, 2016 by Barry Levine New report brings data on marketing and in-app ads to company’s existing reports on app stores, usage, and audiences.
How does Google’s local algorithm work in 2016? Aug 2, 2016 by Andrew Shotland Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google.
Is “SEO” the right term anymore? Aug 2, 2016 by Winston Burton Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do.
Instagram Stories is latest example of Facebook Inc. copying Snapchat Aug 2, 2016 by Tim Peterson Instagram copying Snapchat’s Story product isn’t an imaginative move, but it’s a smart attempt to make its rival less unique.
Facebook tests monetizing live video with mid-roll ads Aug 2, 2016 by Tamar Weinberg Facebook is rolling out mid-roll ads for long live broadcasts.
Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform” Aug 2, 2016 by Barry Levine Albert 2.0 offers more channels and capabilities for ads and emails than its earlier self.
3 digital marketing trends the customer-centric CMO must prepare for now Aug 2, 2016 by Mike Sands Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you to embrace them as opportunities. Find out how to position yourself to take advantage of these powerful trends.
Apple owns the tablet market, but Amazon is the growth leader Aug 2, 2016 by Greg Sterling Amazon’s devices posted more than 1,200-percent growth year over year.
The crazy-effective 12-month digital marketing campaign schedule Aug 2, 2016 by Stoney deGeyter Getting long-lasting results in digital marketing takes time. Columnist Stoney DeGeyter outlines his own successful process for an ongoing year-long commitment.