Marketing Day: Snapchat, new Facebook video metrics & AMP landing pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. The 4 daily habits of the most successful SEOs Aug 12, 2016 by John Lincoln Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge — it’s about building good habits, too.

1. Why links are still the core authority signal in Google’s algorithm Aug 12, 2016 by Jayson DeMers Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.

1. How Snapchat is building the future of social media Aug 12, 2016 by Timothy Carter Columnist Timothy Carter takes a look at the reasons behind Snapchat’s meteoric rise and explores how it can guide your own marketing strategy.

1. 7 tips to generate more leads on mobile devices Aug 12, 2016 by Abraham Nord When adapting your pages for mobile devices, you need to consider the mobile user’s mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions.

1. How CRM brings control and collaboration to advertising & media agencies Aug 12, 2016 by Loretta Jones Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience.

1. Facebook video metrics get granular with demographic, share & live engagement data Aug 12, 2016 by Greg Finn A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views.

1. AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click Aug 11, 2016 by Barry Schwartz What is up next for AMP? Faster ad landing pages. Google said the average landing page takes 6.9 seconds to load, but with ALP it is less than a second.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Bing to censor Bing.com in the EU for Right To Be Forgotten searches

2. After complaints, Google lets any publisher apply to have “Critic Reviews” of local businesses

3. Using popular culture to drive local positioning

4. Search in Pics: Bill Murray at Google, SEEOO glasses & Google pride boat

Online Marketing News From Around The Web:

Analytics

1. Using Predictive Analytics? Here’s Why You Should Start Today, smallbiztrends.com

2. Why You Need Analytics to Inform Your SEM Efforts, www.seerinteractive.com

Blogs & Blogging

1. Creative Spotlight: Blogging Versus Social Media, www.copypress.com

Business Issues

1. Google Ventures CEO Bill Maris quits, venturebeat.com

2. Google’s not investing in young startups anymore, qz.com

3. Secretive investor Rizvi halves Twitter stake, buys Square stock, www.reuters.com

Content Marketing

1. 5 Amazing Content Marketing Tips For Solopreneurs, smallbiztrends.com

2. 5 Psychological Triggers for Effective Content Campaigns, www.searchenginejournal.com

3. 80 Ideas to Improve Your Content Marketing, contentmarketinginstitute.com

4. Content Marketing Lessons from Game of Thrones, www.blogherald.com

5. Elizabeth Spiers Reveals Why You’re Thinking About VR and Branded Content All Wrong, contently.com

6. Why Brands Need a Mission to Create Great Lifestyle Content, contently.com

Copywriting, Design & Usability

1. 4 Ways Marketers Can Future-Proof their CMS, www.martechadvisor.com

2. Best Ways to Help Increase the Loading Speed of a Marketers Website, www.martechadvisor.com

3. Please Stop Using These Business Buzzwords and Phrases Immediately, smallbiztrends.com

4. The Companies With the Best (and Worst) Website Experiences, www.marketingprofs.com

5. What is Calm Design and How Can You Use it in Your Marketing?, smallbiztrends.com

Domaining

1. .Com price doubling? Here’s what all that talk is about, domainnamewire.com

2. EMDs vs. Branded Domains: What’s the Best Solution?, www.wordstream.com

E-Commerce

1. Alibaba Thinks Outside the China Box, www.wsj.com

2. Amazon is weaving one-click product placements into its Prime Video shows, qz.com

3. Amazon’s new UK distribution center to create 500 jobs in 2017, www.reuters.com

4. For Retail Marketers, Site Redesigns Equate to a New Experience, www.emarketer.com

5. New data suggests online retail is off to a great start in Q3, www.internetretailer.com

6. Using Analytics To Speed Up E-Commerce Revenue, www.cmswire.com

Email Marketing

1. Optimizing Your Email Production Workflow, multichannelmerchant.com

General Internet Marketing

1. 4 Skills that Marketers Need to Master, blog.marketo.com

2. How digital has redefined go-to-market strategy, techcrunch.com

3. How to Connect With Traditional Media Influencers, www.socialmediaexaminer.com

4. Lessons from Influencer Marketing, www.searchenginejournal.com

5. Real-Time Marketing: Where Big Data Meets Big Opportunity, www.cmswire.com

Internet Marketing Industry

1. Isobar Announces New Marketing Intelligence Practice, Business Wire

2. StartApp Joins TUNE Certified Partner Program, www.startapp.com

MarTech

1. How Automation Can Supercharge Your Customer Support Operations, www.cmswire.com

2. Introducing the Bots Landscape: 170+ companies, $4 billion in funding, thousands of bots, venturebeat.com

3. Is Your Automated Personalization Really Personal?, www.convinceandconvert.com

4. Microsoft Power BI Dashboards Deliver Real-Time Data, www.cmswire.com

Mobile/Local Marketing

1. 41 Percent of Your Competitors Are Going Mobile – Here’s Why You Should Join the Crowd, smallbiztrends.com

2. 5 App Store Optimization Mistakes To Avoid, www.searchenginepeople.com

3. How to increase mobile app engagement and measure success, www.internetretailer.com

4. Test the security of your apps with Verify.ly, techcrunch.com

5. The 2017 Mobile 500: The next generation of mobile commerce, www.internetretailer.com

6. What Will It Take To Tip The Balance To The App Opportunity?, adexchanger.com

7. What your brand can learn from Jeff Bezos and Pokemon Go, www.mobilecommercedaily.com

Other Items

1. US Daily Media Consumption, heidicohen.com

2. WordPress.com Launches Browser Notifications, wptavern.com

Social Media

1. 5 Steps to Determine ROI From Social Media Campaigns, www.adweek.com

2. Beating the Challenges of Social Programming, www.adweek.com

3. LinkedIn’s Head of Ad Ops on programmatic advertising and native content, econsultancy.com

4. Snapchat or Instagram: Which Will Own ‘Stories’?, www.cmswire.com

Video

1. An updated Terms of Service and New Developer Policies for the YouTube API Services, youtube-eng.blogspot.com

2. Armed with analytics, publishers are already changing their Facebook Live strategies, digiday.com

3. How This Travel Publisher is Creating Viral Facebook Video, www.newswhip.com

4. The Evolution of Virtual Reality, From 1883 to 2020, contently.com

5. Yahoo Sports Introduces Your Guide to Live Sports, yahoo.tumblr.com

6. YouTube Pips Facebook for Unique Visitors in the UK, www.emarketer.com