Marketing Day: Micro-moments, holding on to app users & Yelp’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Confirmed: New AdWords interface rolling out to more users Aug 10, 2016 by Greg Finn

Google has confirmed the rollout of the new user interface to more AdWords users.

1. Google injects more context into micro-moments Aug 10, 2016 by Adam Dorfman As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses.

2. How to hold onto the fleeting app user Aug 10, 2016 by Josh Todd As more and more people abandon apps that don’t engage them, what can mobile marketers do? Columnist Josh Todd discusses how marketers can tap into data to increase retention.

3. Personas, polls and personalization: What’s behind the election of our lives? Aug 10, 2016 by Kevin Lindsay Columnist Kevin Lindsay discusses the data-driven marketing that’s steering the election and explains why brands and campaigns need to dig deeper and bring people closer to conversion.

4. Yelp beats expectations with $173.4 million in Q2, 78 percent revenue retention Aug 9, 2016 by Greg Sterling More than 70 percent of searches are from mobile, as are 63 percent of ad clicks.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. SEO and the CMO: Communication and board room metrics that matter

2. Why agencies need to learn from the past and evolve

3. Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content

4. Google remarketing lists for search ads make their way to Google search partners

Online Marketing News From Around The Web:

Analytics

1. How To Measure Customer Experience, usabilitygeek.com

2. How To Use Browser Language & Analytics To Find New Markets, www.searchenginepeople.com

Blogs & Blogging

1. 8 Ways to Write Your Blog Posts with SEO in Mind, smallbiztrends.com

2. How to Get 10x More Traffic Without Spending a Dime on Advertising, www.problogger.net

Business Issues

1. A new Google patent outlines a telepresence drone for office meetings, qz.com

2. ComScore Replaces CEO, CFO Amid Accounting Probe, adage.com

3. Pinterest to Establish Engineering Office in Seattle, www.adweek.com

Content Marketing

1. B2B healthcare marketers are struggling with content marketing efficacy, econsultancy.com

2. Hire for 4 Uncommon Content Marketing Roles, contentmarketinginstitute.com

3. How to Create Content About Things You Know Nothing About (Yet), www.marketingprofs.com

4. Nestle Waters CMO Sees A Bright Future For Direct-To-Consumer Content, adexchanger.com

5. Why Personalization Is Key for Content Marketing, www.emarketer.com

Conversion Optimization

1. 9 Conversion Rate Optimization Misconceptions (and How They’re Costing You Money), blog.kissmetrics.com

2. Integrate Social Channels to Increase Conversions, www.practicalecommerce.com

Copywriting, Design & Usability

1. Experience Design Essentials: Animated Microinteractions In Mobile Apps, www.smashingmagazine.com

E-Commerce

1. 5 Core Areas for eCommerce Inbound Marketing, www.goinflow.com

2. 5 tips for maximizing web sales this holiday season, www.internetretailer.com

3. How e-retailers can make live chats more effective, www.internetretailer.com

4. How to Maintain Maximum Profitability During The High-Return Season, company-enterprise.myshopify.com

5. Soon, you’ll be able to lock your BMW’s doors with your Amazon Echo, techcrunch.com

Email Marketing

1. 3 things people hate most about email, myemma.com

2. Email Deliverability Best Practices: Understanding Spam Filters, movableink.com

3. How to Drive Repeat Business With Email Marketing, blogs.constantcontact.com

4. Simple email subject lines are failing to engage consumers, econsultancy.com

General Internet Marketing

1. 10 Commandments for Millennial Marketing, blogs.constantcontact.com

2. 5 Things You MUST Know About Digital Marketing, smallbiztrends.com

3. B2B Marketers: Use Influencer Marketing to Rise Above Roadblocks, www.toprankblog.com

4. One in Four Influencers Asked Not to Disclose Arrangement, adage.com

5. Three Ways to Rev Up Your Company’s Marketing Engine, adage.com

6. Top 100 Tech Influencers 2016, buddyguard.io

7. What I Learned During My Retreat from Influencer Marketing, www.convinceandconvert.com

Internet Marketing Industry

1. Digital Marketing Titan Jeff Herzog Stirs Up Industry Naming Former GroupM, iCrossing, and Covario/iProspect Key Executive LuRae Lumpkin as Head of Strategic Development for ZOG Digital, Business Wire

2. Act-On Gets ‘Social’ With Advanced Engagement and Analytics, press.act-on.com

3. Matomy’s MobFox Partners with Pixalate to Increase Transparency & Quality Results for Programmatic Advertising, www.prweb.com

4. ReFUEL4 Launches Spark To Help SMBs Maximize Digital Campaigns, www.refuel4.com

MarTech

1. Acquisitions of Digital Agencies, Ad-Tech Firms Surge, adage.com

2. Building Blocks: Roger Chiocchi, CEO at RFPalooza Talks Marketing Tech, www.martechadvisor.com

3. How Marketers Can Benefit from Automating Content Creation, www.emarketer.com

4. Marketing technology as a strategic asset and executive unicorns, chiefmartec.com

5. No, CMOs Should Not Think Like CTOs, adexchanger.com

6. The Biggest Tech Challenges of Today’s Digital Publishers, www.marketingprofs.com

Mobile/Local Marketing

1. 2016 Internet Trends: quantifying the mobile uprising, www.internetretailer.com

2. App Store to reach 5 million apps by 2020, with games leading the way, techcrunch.com

3. Mobile Makeover: Essential Innovations for a Streamlined Shopping Experience, www.martechadvisor.com

4. President Obama now has a Facebook Messenger bot, venturebeat.com

5. WeChat Is More than a Basic Messaging App, www.emarketer.com

Other Items

1. Chrome will block ‘behind the scenes’ Flash content in September, make HTML5 default in December, VentureBeat

Social Media

1. 20 Phrases That You Should Be Using In Your Facebook Updates To Boost Engagement, blog.crazyegg.com

2. 5 Powerful Social Media Hacks to Ramp Up Your Strategy, www.jeffbullas.com

3. Chinese Social Media in 2016: What You Need to Know, adage.com

4. Definitive Guide to Social Media Marketing, blog.marketo.com

5. Facebook can’t kill clickbait because listicles and annoying headlines are all its fault, qz.com

6. Facebook launches Express Wi-Fi, a low-cost wifi service in rural India, qz.com

7. How to Balance Creation and Curation in Your Social Strategy, simplymeasured.com

8. How to Get Your LinkedIn Ads to Reach More Small Businesses, www.socialmediaexaminer.com

9. How to Set Up a Pinterest Business Account and Start Your First Board, smallbiztrends.com

10. If Reported.ly folds, social media will lose an important gatekeeper, Poynter Online

11. Publishers, Hedge Your Bets On Facebook And Snapchat, adexchanger.com

12. Snapchat Is Allowing More Brands to Run Ads Between Friends’ Stories, www.adweek.com

13. Twitter, Facebook User Growth Slowing in the UK, www.emarketer.com

14. What Were July’s Hottest Topics on Facebook?, www.adweek.com

15. With Instagram’s Algorithm Change, Brands Must Double-Down, www.adweek.com

Video

1. New Publisher Tools for 360 Video, media.fb.com

2. Publishers turn to video to offset organic reach drop on Facebook, econsultancy.com

3. SketchShe: Turning Viral Video Success into Business Success, tubularinsights.com

4. TV Companies Resist Facebook Video Deals, www.wsj.com