The 7 habits of highly effective digital marketers: agile skill sets
digital marketing industry matures, digital channels have converged. As customers have become more technologically savvy, they have...
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Efficiency and arbitrage: two strategies to own performance marketing
The complaint was reminiscent of a Yogi Berra quote about a popular restaurant: “Nobody goes there anymore. It’s too crowded.” The truth...
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
Google gave AdWords advertisers a lot to digest last week, with a series of announcements at its annual Google Performance Summit event....
Marketing Day: Cross-channel experiences, Pew social media study & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Google wins its Java case against Oracle (again), saves billions in fees — for now
Oracle was seeking roughly $9 billion in licensing fees and damages from Google for the use of Java APIs in Android. However, earlier...
Marketing Day: Content marketing tactics, Flash apocalypse & Snapchat tips
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: Dun & Bradstreet’s CMO, Facebook’s Audience Network & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: Headline hacks, significant changes to AdWords & Twitter news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
3 tips for success from today’s marketing rock stars
Approximately 76 percent of marketers feel that marketing has changed more in the past two years than in the previous 50. What a...
French tax officials perform early morning raid on Google offices in Paris
Google’s offices in Paris were “raided” today by 100 tax officials, according to the BBC. The company is accused of owing France nearly...
Marketing Day: Chewbacca Mask viral video, mastering CRO & social ad spending
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
[WATCH] ML Live #14: Google Home vs. Amazon Echo, Google I/O recap & more
Google’s annual developer event, Google I/O, brought big news last week with the introduction of Google Home, a new device powered by...
Marketing Day: Yahoo bids coming in low, VR startup Littlstar & B2B lead quality
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Yahoo bids coming in at 50 percent less than expected — [Report]
nevodka / Shutterstock.com According to a report in The Wall Street Journal, bids for Yahoo are expected to come in (or came in) at less...
3 ways to improve B2B lead quality
According to a recent eMarketer article, obtaining high-quality leads continues to be a challenge for B2B marketers. Along with measuring...
Marketing Day: Twitter mobile ads, Google’s Daydream VR headset & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: Google I/O announcements, Amazon’s annual sales hit $100B & more
From Marketing Land: VR is coming to the Google Play store this fall with Daydream May 18, 2016 by Ginny Marvin Google’s new Daydream...
VR is coming to the Google Play store this fall with Daydream
Users have downloaded more than 50 million Google Cardboard-enabled apps since the debut of the humble virtual reality headset developers...
Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announced
Today at Google I/O, Google’s annual developers conference, Google announced its new Home voice-activated household assistant, a new Allo...
Marketing Day: Virtual reality digital ads, PPC skeptics & Twitter news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
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