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Marketing Day: Dun & Bradstreet’s CMO, Facebook’s Audience Network & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 5 essential skills that great link builders know May 25, 2016 by Julie Joyce Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones.

  2. In time for summer, Informatica opens its Marketing Data Lake May 25, 2016 by Barry Levine The company says this is the first such marketing-focused data repository, which accepts all data, organizes it on the way out, and enables fast integration.

  3. Study: smartphone location only accurate to within 93 feet May 25, 2016 by Greg Sterling The report says data reflect bottom line for mobile location accuracy across the industry.

  4. Competitive threats to Google, and what they mean for you May 25, 2016 by Eric Enge If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.

  5. A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand May 25, 2016 by Amy Gesenhues CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy.

  6. Surprising lessons from BuzzFeed’s most popular content May 25, 2016 by Kerry Jones Columnist Kerry Jones shares content marketing insights from an analysis of BuzzFeed’s 100 most-shared articles.

  7. Adjusting to Google’s ad layout change with attribution tools May 25, 2016 by Eric Dezendorf Worried about the changes to Google’s ad layout? Don’t panic. Columnist Eric Dezendorf says attribution may help you determine the best next steps.

  8. Why you should be looking at Facebook’s Audience Network May 25, 2016 by Andrew Waber If you haven’t started using Facebook’s in-app advertising network, it might be time to hop on board. Columnist Andrew Waber explains how FAN is improving performance and expanding the reach of advertisers.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

  1. 1,000th new gTLD goes live, domainincite.com

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

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