Fahad H
- May 24, 2016
- 6 min read

Marketing Day: Headline hacks, significant changes to AdWords & Twitter news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

MobileFuse launches a “curated” open platform for selected publishers May 24, 2016 by Barry Levine Mobile ad platform partners with programmatic platform AppNexus to create MFX.
WATCH: Google lets you speak in natural language & get analytics reports May 24, 2016 by Danny Sullivan Think of it as Google Now, Siri or Alexa for Google Analytics. Speak the stat you want, get the answer, courtesy of machine learning.
5 brilliant headline hacks for crazy high organic click-through rates May 24, 2016 by Larry Kim Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.
Google to expand “Store Visits” online-to-offline foot traffic measurement May 24, 2016 by Greg Sterling When offline visits are factored in mobile search, ROI goes way up.
10 tips for building a local brand that will boost your local search ranking May 24, 2016 by Wesley Young Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies.
Local SEO doesn’t happen in a vacuum May 24, 2016 by Greg Gifford Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key.
Google announces significant changes to AdWords bidding and text ads May 24, 2016 by Ginny Marvin New responsive display ads shows Google’s focus on fulfilling native mobile inventory.
3 tips for success from today’s marketing rock stars May 24, 2016 by Mary Wallace With marketing evolving at a rapid pace, what does it take to shine? Columnist Mary Wallace gathers some insight from three industry veterans.
WP Engine launches first page-level performance tool intended for WordPress sites May 24, 2016 by Barry Levine A one-second page load delay leads to 11 percent fewer page views, so this new dashboard tool is intended to deliver a WordPress-specific tuneup.
Making Father’s Day count: How-to tips for email marketers May 24, 2016 by Jason Warnock With Father’s Day fast approaching, are you ready to deliver an effective email campaign? Columnist Jason Warnock offers some tips on how to resonate with shoppers and make the most of the June 19 holiday.
Official: Twitter will stop counting media & usernames against 140-character limit May 24, 2016 by Matt McGee Company also plans to make all replies more visible by removing the need to put a period before a username.
5 effective ways to reach customers through live streaming May 24, 2016 by Jordan Kasteler Want to build buzz around a new product or connect with your customers? Columnist Jordan Kasteler outlines some live streaming ideas to help your business take advantage of the benefits of video.
French tax officials perform early morning raid on Google offices in Paris May 24, 2016 by Greg Sterling Authorities claim the company owes nearly $1.8 billion in unpaid taxes.
Facebook responds to Senate inquiry on Trending Topics May 23, 2016 by Tamar Weinberg Facebook has made some significant changes in Trending Topics after claims were made that content was being kept from high-profile visibility.
Study shows mobile users’ ad ambivalence, resistance to push notifications May 23, 2016 by Greg Sterling Roughly 62 percent of survey respondents never want push notifications or want them less than once per month, even from their “favorite brands.”
TAG launches “Certified Against Fraud” program May 23, 2016 by Ginny Marvin More than 30 companies have signed on to participate in the certification program aimed at eliminating ad fraud.
Adobe unveils Spark tool suite for small/medium businesses May 23, 2016 by Barry Levine The desktop and mobile tools, including several rebranded ones, allow small businesses to create and post announcements, catalogs, explainer videos and marketing stories.