Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
MobileFuse launches a “curated” open platform for selected publishers May 24, 2016 by Barry Levine Mobile ad platform partners with programmatic platform AppNexus to create MFX.
WATCH: Google lets you speak in natural language & get analytics reports May 24, 2016 by Danny Sullivan Think of it as Google Now, Siri or Alexa for Google Analytics. Speak the stat you want, get the answer, courtesy of machine learning.
5 brilliant headline hacks for crazy high organic click-through rates May 24, 2016 by Larry Kim Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.
Google to expand “Store Visits” online-to-offline foot traffic measurement May 24, 2016 by Greg Sterling When offline visits are factored in mobile search, ROI goes way up.
10 tips for building a local brand that will boost your local search ranking May 24, 2016 by Wesley Young Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies.
Local SEO doesn’t happen in a vacuum May 24, 2016 by Greg Gifford Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key.
Google announces significant changes to AdWords bidding and text ads May 24, 2016 by Ginny Marvin New responsive display ads shows Google’s focus on fulfilling native mobile inventory.
3 tips for success from today’s marketing rock stars May 24, 2016 by Mary Wallace With marketing evolving at a rapid pace, what does it take to shine? Columnist Mary Wallace gathers some insight from three industry veterans.
WP Engine launches first page-level performance tool intended for WordPress sites May 24, 2016 by Barry Levine A one-second page load delay leads to 11 percent fewer page views, so this new dashboard tool is intended to deliver a WordPress-specific tuneup.
Making Father’s Day count: How-to tips for email marketers May 24, 2016 by Jason Warnock With Father’s Day fast approaching, are you ready to deliver an effective email campaign? Columnist Jason Warnock offers some tips on how to resonate with shoppers and make the most of the June 19 holiday.
Official: Twitter will stop counting media & usernames against 140-character limit May 24, 2016 by Matt McGee Company also plans to make all replies more visible by removing the need to put a period before a username.
5 effective ways to reach customers through live streaming May 24, 2016 by Jordan Kasteler Want to build buzz around a new product or connect with your customers? Columnist Jordan Kasteler outlines some live streaming ideas to help your business take advantage of the benefits of video.
French tax officials perform early morning raid on Google offices in Paris May 24, 2016 by Greg Sterling Authorities claim the company owes nearly $1.8 billion in unpaid taxes.
Facebook responds to Senate inquiry on Trending Topics May 23, 2016 by Tamar Weinberg Facebook has made some significant changes in Trending Topics after claims were made that content was being kept from high-profile visibility.
Study shows mobile users’ ad ambivalence, resistance to push notifications May 23, 2016 by Greg Sterling Roughly 62 percent of survey respondents never want push notifications or want them less than once per month, even from their “favorite brands.”
TAG launches “Certified Against Fraud” program May 23, 2016 by Ginny Marvin More than 30 companies have signed on to participate in the certification program aimed at eliminating ad fraud.
Adobe unveils Spark tool suite for small/medium businesses May 23, 2016 by Barry Levine The desktop and mobile tools, including several rebranded ones, allow small businesses to create and post announcements, catalogs, explainer videos and marketing stories.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google has measured 1 billion+ store visits from AdWords ads globally
Official: Google to roll out Expanded Text Ads for all devices
Google AdWords to break up tablet & desktop and enable a mobile base bid
Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps
All the AdWords & Google Analytics changes announced today at Google Performance Summit
Online Marketing News From Around The Web:
Blogs & Blogging
Free FTC Disclosure Resource for Bloggers, thepma.org
How to Connect Your WordPress Blog to Medium, www.socialmediaexaminer.com
Publishing Blog Posts on Facebook: Increase Engagement, www.blogherald.com
Your Blog’s Been Hacked! Here’s What You Need to Do, www.blogherald.com
Business Issues
Content Marketing
5 Content Marketing Ideas for June 2016, www.practicalecommerce.com
A Step-by-Step Guide to Get More Eyes on Your Research, contentmarketinginstitute.com
Content Ideation: How to Ideate Like a Pro, www.copypress.com
Social Media vs. Content: Where Should You Invest?, www.marketingprofs.com
Test Your Narrative Strength, www.cmswire.com
What Content Marketers Can Learn From Journalism with The Daily Dot’s Amy Vernon, www.searchenginejournal.com
Why Adobe Believes in User-Generated Content Marketing, www.cmswire.com
Conversion Optimization
Copywriting, Design & Usability
One Skill that Will Take Your Writing from Good to Great, www.copyblogger.com
Six Places to Focus to Make your Website a Revenue Generator, sherpablog.marketingsherpa.com
Domaining
What were people thinking when they registered these domains?, domainnamewire.com
E-Commerce
4 Ways to Launch Just Another Mediocre E-Commerce Store, blog.kissmetrics.com
Amazon isn’t beating other retailers. They are beating themselves, www.internetretailer.com
EBay’s StubHub to Expand Abroad With Ticketbis Acquisition, www.wsj.com
How To Rank on Amazon – A Behind The Curtain Look, smallbiztrends.com
Mobile Shoppers Want to Be Able to See Products, www.emarketer.com
What does ‘innovation’ in retail look like? 8 leaders weigh in, www.retaildive.com
Why ASOS is still leading the online retailing pack, econsultancy.com
Email Marketing
Checklist: Grow Your Email List, Grow Your Business, blogs.constantcontact.com
Eight Online Retail Strategies to Implement Before Q4, www.yesmail.com
General Internet Marketing
Real Life Marketing Lessons from HBO’s Silicon Valley, www.cmswire.com
Internet Marketing Industry
33Across Drives Mobile Publisher Revenue With Launch of In-Feed Video Ad Units, www.businesswire.com
Bitly’s Got A New Look, bitly.com
Bluecore Releases Predictive Audiences to Quickly Arm Marketers with ROI-Boosting Insights, www.businesswire.com
Dynatrace Joins Cloud Foundry Foundation to Support Enterprise Cloud Transformation, www.dynatrace.com
Evergage Launches Evergage for Email, Enabling Companies to Insert Personalized Content and Recommendations into Email Campaigns, www.evergage.com
HYFN Announces API Integration with Acxiom For New Facebook Custom Audiences, www.businesswire.com
InsideView Adds Company Technology Profiles to its Industry-Leading Market Intelligence Platform, www.insideview.com
Introducing an Experience Upgrade for Constant Contact, blogs.constantcontact.com
Purch Hires Seasoned Digital Executive to Enhance User Engagement and Build Membership, www.prnewswire.com
YuMe Partners with StickyADS.tv to Expand Its Premium Video Inventory Globally, www.yume.com
MarTech
5 Marketing Technology Trends on the Horizon, www.martechadvisor.com
Common Challenges of Marketing-IT Collaborations, www.marketingprofs.com
How Did Google’s Right Side Ads Impact AdTech? Get the Results., blog.adstage.io
How Fashion Retailers Can Bounce Back With Digital Marketing and Technology, www.searchenginejournal.com
Most Ad Tech And Mar Tech Companies Should Stick To Data Processing, adexchanger.com
Mobile/Local Marketing
12 examples of persuasive mobile UX from ecommerce app Wish, econsultancy.com
As Google Doubles Down on Mobile, How Can SMBs Keep Pace?, streetfightmag.com
Social Media
A Brief History Of Twitter’s 140-Character Limit, www.fastcompany.com
Achieve Stellar Results From Facebook And Instagram Remarketing, www.ppchero.com
Boost B2B Sales with LinkedIn Social Selling, blog.marketo.com
Facebook apologizes for deleting picture of plus-size model, digiday.com
Facebook ditches Bing, 800M users now see its own AI text translations, techcrunch.com
High-Performing Facebook Ads: It’s a Numbers Game, www.razorsocial.com
How Snapchat’s millennial-friendly content complements mobile ticketing, www.mobilecommercedaily.com
How to Fine-Tune Your Father’s Day Social Marketing Strategy, simplymeasured.com
How To Hijack Hashtags, www.koozai.com
Instagram Partners: Helping Businesses Grow, blog.business.instagram.com
Pinterest Tools For Marketers And Social Media Managers, www.searchenginepeople.com
Should Each Franchise Location Have a Separate Facebook Page?, www.searchinfluence.com
Snapchat Reportedly in the Midst of Raising $200 Million, Raising Valuation to More Than $20 Billion, www.martechadvisor.com
Snapchat Stickers Are Here, www.adweek.com
The Biggest Facebook Publishers of April 2016, www.newswhip.com
The Facebookization Of Instagram Continues – And Everything Else Is Next, adexchanger.com
Thirty-six percent of consumers are ready to shame you on social, digiday.com
Trend report: What’s popular on Pinterest this month, blog.pinterest.com
What Twitter’s New Changes Mean for Social Media Marketers, www.toprankblog.com
Why buy buttons on Pinterest and Instagram haven’t taken off for retailers, digiday.com
Video
6 brands that are getting Instagram video ads right, digiday.com
ABC News Embraces 360 Video Storytelling, media.fb.com
Facebook enables Continuous Live Video to power puppycams and more, techcrunch.com
Facebook to Highlight Moments in Archived Facebook Live Videos With Most Engagement, www.adweek.com
Think Virtual Reality Doesn’t Make Sense For Your Brand? Think Again, www.cmswire.com
YouTube brings E3 to you wherever you are, youtube.googleblog.com
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