Marketing Day: Yahoo bids coming in low, VR startup Littlstar & B2B lead quality

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Yahoo bids coming in at 50 percent less than expected — [report] May 20, 2016 by Greg Sterling The company had been expected to sell for between $4 and $8 billion.

2. Here’s how the presidential email campaigns are shaping up May 20, 2016 by Barry Levine Email provider Return Path employed data from a 2.5 million user panel to figure out who is winning this marketing channel.

3. Move over, text ads: How data feeds are driving new search experiences May 20, 2016 by Christi Olson Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future).

4. Disney-backed VR startup Littlstar can map where VR, 360-degree video viewers are looking May 20, 2016 by Tim Peterson Littlstar has developed a way to measure where people are looking in a VR experience or 360-degree video and can map those viewing patterns.

5. 3 ways to improve B2B lead quality May 20, 2016 by Patricia Hursh Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right qualifiers, B2B businesses can see greater returns from their marketing efforts.

6. Guarantee your marketing automation success with persona-based content May 20, 2016 by Jeffrey L. Cohen Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content.

7. Ensighten’s tags open up data collection for IBM’s Marketing Cloud May 19, 2016 by Barry Levine The tag management firm now expands the data reach of the Cloud through IBM’s Universal Behavior Exchange.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. What marketers need to know about Google assistant and Google Home

2. 4 effective local positioning strategies you’re overlooking

3. Search in Pics: Google I/O, Sundar Pichai with Danny Sullivan & fancy YouTube toilets

4. Google bringing featured snippets & rich results filters to Search Analytics report

5. Google AMP has reached 125 million documents & is expanding to apps & recipe pages

6. Google beta testing a real-time indexing API

Online Marketing News From Around The Web:

Analytics

1. Customer experience metrics: a brief guide on how to measure CX, www.usertesting.com

2. Why It’s Time for Marketers to Rethink Metrics and Perfomance Indicators, www.adweek.com

Business Issues

1. Apple just revealed the future of its retail stores, www.theverge.com

2. Google CEO Sundar Pichai Confirms ‘Area 120’ Corporate Incubator, www.forbes.com

Content Marketing

1. Content Creation Hacks: How to Quickly Produce Valuable Content, www.socialmediaexaminer.com

2. Infuse Your Content with Small Stories for a Big Effect, www.convinceandconvert.com

3. The misappropriation of native advertising, www.mobilecommercedaily.com

4. Using Dimensions & Segments in Google Analytics to Propel Your Content Marketing, blog.kissmetrics.com

5. What Key & Peele Can Teach Marketers About Contagious Content, www.convinceandconvert.com

Conversion Optimization

1. How to Conduct Solid, Data-Driven Conversion Research, www.bruceclay.com

Copywriting, Design & Usability

1. 5 WordPress Plugins Your Are Not Using But Should Be, www.ducttapemarketing.com

2. Cut the Crap and Write Better Now, www.copyblogger.com

3. Six must-do’s for a successful customer experience program, econsultancy.com

4. What makes ASOS’s online customer experience so enjoyable?, econsultancy.com

5. White Space Design: Your Secret Weapon for Great Landing Pages, www.wordstream.com

Domaining

1. Domain Name Buyer Broker Can Help Buy Domains, www.domaininvesting.com

2. ICANN to publish board meeting transcripts, domainincite.com

E-Commerce

1. Alibaba to IACC: We have the tech, scale to combat counterfeits, www.retaildive.com

2. EBay taps mobile to introduce first-ever virtual reality department store, www.mobilecommercedaily.com

3. How to Write Traffic-generating Meta Descriptions, for Ecommerce, www.practicalecommerce.com

4. Omnichannel engagement boosts purchase frequency, www.mobilecommercedaily.com

5. The complicated relationship between luxury brands and resale sites, digiday.com

6. The Most Important Mobile E-Commerce Features, www.marketingprofs.com

7. The untapped brand-building potential in e-commerce, www.internetretailer.com

Email Marketing

1. 8 Email Segmentation Examples That Can Boost Conversions, conversionxl.com

2. Retail Marketing Email Campaigns That Work!, smallbiztrends.com

General Internet Marketing

1. CMO’s discuss platforms, app vs web, and the new marketing media mix, www.tune.com

2. Five Modes of Persuasion You Need in Your Marketing Campaigns, www.marketingprofs.com

Internet Marketing Industry

1. Mediaocean Acquires Industry Leading Media Planning Tool ColSpace, www.mediaocean.com

MarTech

1. Hiring a MarTech Lead? Not So Fast, www.cmswire.com

2. How the Convergence of Marketing, Ad Tech Led to Richer Data Insights, www.adweek.com

Mobile/Local Marketing

1. App Search – Whiteboard Friday, moz.com

2. End of status quo in mobile app acquisition marketing, www.mobilecommercedaily.com

3. Five implications of Android Instant Apps for marketers, econsultancy.com

4. Google shows off its latest Project Tango experiments, venturebeat.com

5. How to do real user performance measurement for Google AMP sites, www.soasta.com

6. Retain Your App Users With Predictive Analytics, www.cmswire.com

7. The mobile commerce barrier: what retailers can learn from Apple’s playbook, www.internetretailer.com

Social Media

1. 3 Ways To Revamp Your Social Strategy, simplymeasured.com

2. Candid Shane Smith Sizes Up Vice, Media Industry, adage.com

3. How to Start a Conversation on Social, simplymeasured.com

4. Is Facebook Dead to Brands? Not So Fast, www.adweek.com

5. Meet the Chinese Trolls Pumping Out 488 Million Fake Social Media Posts, foreignpolicy.com

6. Millennials on LinkedIn, www.adweek.com

7. Now you can embed Reddit posts on other websites, techcrunch.com

8. Social Benchmark Study: Number of brand posts on Facebook surged in 2015, www.quintly.com

Video

1. For Big and Small Campaigns, Desktop Video Dominates Digital Political Ads, www.emarketer.com

2. How VR commerce could transform bricks-and-mortar retail, www.mobilecommercedaily.com

3. NowThis: Most Watched News Publisher on Facebook, www.reelseo.com