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Marketing Day: Content marketing tactics, Flash apocalypse & Snapchat tips

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest May 26, 2016 by Digital Marketing Depot See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe.


  1. The not-so-wonderful life of Microsoft’s Windows Phone is almost over May 26, 2016 by Greg Sterling Surface tablets have been a hit, and the company may yet introduce a “Surface phone.”


  1. Refine your content marketing tactics to benefit from enhanced search engine display May 26, 2016 by Thomas Stern Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered.


  1. Journey to better paid search ROI with this travel ad copy data May 26, 2016 by John Cosley School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector.


  1. Top 10 payment processing companies in the world May 26, 2016 by Steve Olenski With hundreds of services to choose from, how do you choose the payment processing company that’s best for your business and your customer’s experience? Columnist Steve Olenski reveals his top choices to help you find the right fit.


  1. As Flash Apocalypse approaches, here are HTML5 rules of thumb to keep in mind May 26, 2016 by Barry Levine On June 30, Google will stop accepting Flash ads. That means learning to love HTML5.


  1. A marketer’s first month as a Snapchat user May 26, 2016 by Blaise Lucey Are you still trying to make sense of the Snapchat craze? Columnist Blaise Lucey talks about his experience with the wildly popular social network and what marketers can gain by joining it.



  1. Catching up on the Google Performance Summit May 25, 2016 by Danny Sullivan At Google’s annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.


  1. Facebook to sunset FBX desktop retargeting in favor of mobile capabilities May 25, 2016 by Ginny Marvin The once-powerful FBX has seen its influence wane with the release of Custom Audiences and Dynamic Ads.


  1. Report: Bye-bye, Twitter “Buy” May 25, 2016 by Tamar Weinberg The team behind Twitter’s “Buy” button has been disbanded, and the company is focused on other programs and features that speak to its core experience.


  1. Top 10 video creators in April: Tasty takes the lead 4 months in a row with 1.9B views May 25, 2016 by Amy Gesenhues Ranking the most-watched video creators, Tubular Labs has added an engagement ratings metric to its monthly video views report.


Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. Flipboard confirms it will get cut off from Instagram after the feed API ends this month, TechCrunch

  2. 3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media, blog.bufferapp.com

  3. 6 Simple Steps to Lower Your Cost Per Facebook Fan, www.adweek.com

  4. 6 Visual Apps for Creating Social Media Content, www.socialmediaexaminer.com

  5. 7 Strategies for Creating Captivating Social Posts that Drive Traffic, www.marketingwords.com

  6. Agencies say new Snapchat audience ratings will boost spend, digiday.com

  7. Four tips for travel marketers: Going beyond Instagram and impressions, digiday.com

  8. How To Target The Right Audience And Get Results With Instagram, www.webpresence.tv

  9. Instagram Follower Growth, Engagement Continue Trending Down (Study), www.adweek.com

  10. Instagram Images Generate 31% More Engagement Per Post Than Videos, locowise.com

  11. Local Papers’ Love-Hate Relationship With Facebook Is Proving a Heartbreaker, streetfightmag.com

  12. Mixed Emotions – Facebook grapples with the art of surfacing sentiment, www.portent.com

  13. People Aren’t Feeling Facebook’s Reactions, www.emarketer.com

  14. Reddit launches native image sharing tool, dumps Imgur, digiday.com

  15. Social Networks Don’t Need Management’s Blessing, www.cmswire.com

  16. Spotlight: The History of Social Media, www.conversocial.com

  17. Thought Leadership and Guides Drive Strong Sharing for Agencies on LinkedIn, www.newswhip.com

  18. UK study quantifies Twitter’s misogyny problem, techcrunch.com

  19. Visits to Facebook Canvas Ads Average 31 Seconds, www.adweek.com

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