Marketing Day: Content marketing tactics, Flash apocalypse & Snapchat tips

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest May 26, 2016 by Digital Marketing Depot See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe.

1. The not-so-wonderful life of Microsoft’s Windows Phone is almost over May 26, 2016 by Greg Sterling Surface tablets have been a hit, and the company may yet introduce a “Surface phone.”

1. Refine your content marketing tactics to benefit from enhanced search engine display May 26, 2016 by Thomas Stern Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered.

1. Journey to better paid search ROI with this travel ad copy data May 26, 2016 by John Cosley School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector.

1. Top 10 payment processing companies in the world May 26, 2016 by Steve Olenski With hundreds of services to choose from, how do you choose the payment processing company that’s best for your business and your customer’s experience? Columnist Steve Olenski reveals his top choices to help you find the right fit.

1. As Flash Apocalypse approaches, here are HTML5 rules of thumb to keep in mind May 26, 2016 by Barry Levine On June 30, Google will stop accepting Flash ads. That means learning to love HTML5.

1. A marketer’s first month as a Snapchat user May 26, 2016 by Blaise Lucey Are you still trying to make sense of the Snapchat craze? Columnist Blaise Lucey talks about his experience with the wildly popular social network and what marketers can gain by joining it.

1. Catching up on the Google Performance Summit May 25, 2016 by Danny Sullivan At Google’s annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.

1. Facebook to sunset FBX desktop retargeting in favor of mobile capabilities May 25, 2016 by Ginny Marvin The once-powerful FBX has seen its influence wane with the release of Custom Audiences and Dynamic Ads.

1. Report: Bye-bye, Twitter “Buy” May 25, 2016 by Tamar Weinberg The team behind Twitter’s “Buy” button has been disbanded, and the company is focused on other programs and features that speak to its core experience.

1. Top 10 video creators in April: Tasty takes the lead 4 months in a row with 1.9B views May 25, 2016 by Amy Gesenhues Ranking the most-watched video creators, Tubular Labs has added an engagement ratings metric to its monthly video views report.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013

2. The future of voice-related SEO for local business

3. Well played, Google: Advertisers (finally) get more device bidding controls

4. The 5 strangest search terms in 2,000+ AdWords accounts

5. Frankie Manning Google Doodle honors man behind “Lindy Hop” swing dance moves

Online Marketing News From Around The Web:

Analytics

1. Attention Metrics Are Still In Their Infancy, But Some Publishers Are Blazing A Trail, adexchanger.com

2. How Publishing Experts Measure Success On Social Media, www.newswhip.com

3. Marketing Data Yields Accurate Decisions for SMBs Worldwide, www.emarketer.com

4. The Top 5 Social Analytics Tools for Small Business Marketers, www.ducttapemarketing.com

Business Issues

1. Google Now Controls 12 Percent of All Global Media Spend, www.adweek.com

2. Microsoft, Facebook to build transatlantic subsea cable, www.reuters.com

3. Snapchat hires Betsy Lack as head of global brand partnerships, digiday.com

4. Snapchat Raises $1.8 Billion in Funding, adage.com

5. Twitter Loses Two More Executives, www.wsj.com

6. What does Facebook think about board member Peter Thiel secretly funding lawsuits against a publisher? No comment (for now)., www.recode.net

Content Marketing

1. How to Build Your Business on Content, www.ducttapemarketing.com

2. Using Customer Journey Mapping to Shape Your Content Strategy, www.searchenginejournal.com

3. Why Is It So Hard for Millennials to Become Content Strategists?, contently.com

Conversion Optimization

1. The Silent Landing Page Conversion Killer, www.searchenginejournal.com

2. Unleash the Power of Data-Driven A/B Testing, www.cmswire.com

Copywriting, Design & Usability

1. 11 Ways to Accelerate Page Load Time Before Your Prospects Bounce, www.searchenginejournal.com

2. 8 Tips to Create Valuable Rich Media Assets, www.copypress.com

3. A Universal Interface That You Control By Doodling, www.fastcodesign.com

4. Designing for Content-Heavy Websites, usabilitygeek.com

5. SEO Copywriting: the complete guide, yoast.com

Domaining

1. An Open Letter to ICANN, yahoopolicy.tumblr.com

2. Report Shows How New gTLDs Are Actually Helping Cyber Criminals, www.thedomains.com

3. Secure Your Brand .com Domain Name Right Away, www.domaininvesting.com

4. The ‘.game’ domain extension officially opens for business, venturebeat.com

5. The Most Expensive Domain Sales Ever, www.blogherald.com

E-Commerce

1. 6 Ways to Optimize Your Instagram Account for eCommerce, simplymeasured.com

2. Amazon to Open Second Fulfillment Center Outside Chicago, multichannelmerchant.com

3. B2B Buyers Expect an Omnichannel Experience From B2B Suppliers, www.marketingprofs.com

4. Can retailers attract new customers through online marketplaces?, www.internetretailer.com

5. eBay Virtual Reality Department Store Shows Futureworld Shopping, smallbiztrends.com

6. How Backend Web Applications Power Ecommerce Sites, www.practicalecommerce.com

7. PayPal is shutting down its Windows Phone, BlackBerry, and Amazon apps, www.theverge.com

8. Why Retailers Should Capitalize on Global Online Marketplaces, multichannelmerchant.com

Email Marketing

1. 9 Subject Lines to Celebrate Memorial Day, www.verticalresponse.com

2. How to explain the value of email marketing to your boss, myemma.com

3. Ten Email Marketing Influencers You Should Follow on Twitter, movableink.com

General Internet Marketing

1. A Marketer’s Guide to Building a Network of Influencers, www.convinceandconvert.com

2. Ask an Influencer: The biggest misconceptions brands have about influencers, digiday.com

3. June 2016 Marketing and Holiday Planning, blogs.constantcontact.com

4. The rise of the artisanal tone of voice among brand marketers, econsultancy.com

5. Welcome to the Wild West of Influencer Marketing, www.adweek.com

Internet Marketing Industry

1. Get Smart Content Launches B2B Cross-Channel Personalization Maturity Model, www.newswire.com

2. Introducing: Sponsored Playlist, brandsnews.spotify.com

3. Microsoft and Vivoom Collaborate for Innovative Mobile-First User-Generated Marketing Strategy, www.prnewswire.com

4. Shutterstock Releases Reverse Image Search on iOS, www.prnewswire.com

5. SiteSpect Offers Best-in-Class Omnichannel Support for Largest E-Commerce Companies, www.sitespect.com

MarTech

1. How Artificial Intelligence Is Helping Brands Create Ads Just For You, www.fastcocreate.com

Mobile/Local Marketing

1. 3 Ways to Market Your Local Business Online, smallbiztrends.com

2. Cost of acquiring app users drops in April as the spring lull hits mobile, venturebeat.com

3. Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers, www.adweek.com

4. How Advertisers Can Seize the Mobile Moment, www.martechadvisor.com

5. The Most Popular Messaging App in Every Country, www.similarweb.com

Reputation Management

1. 15 Ways Of How Not To Kill Your Leadership Authority, www.blogherald.com

Social Media

1. Flipboard confirms it will get cut off from Instagram after the feed API ends this month, TechCrunch

2. 3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media, blog.bufferapp.com

3. 6 Simple Steps to Lower Your Cost Per Facebook Fan, www.adweek.com

4. 6 Visual Apps for Creating Social Media Content, www.socialmediaexaminer.com

5. 7 Strategies for Creating Captivating Social Posts that Drive Traffic, www.marketingwords.com

6. Agencies say new Snapchat audience ratings will boost spend, digiday.com

7. Four tips for travel marketers: Going beyond Instagram and impressions, digiday.com

8. How To Target The Right Audience And Get Results With Instagram, www.webpresence.tv

9. Instagram Follower Growth, Engagement Continue Trending Down (Study), www.adweek.com

10. Instagram Images Generate 31% More Engagement Per Post Than Videos, locowise.com

11. Local Papers’ Love-Hate Relationship With Facebook Is Proving a Heartbreaker, streetfightmag.com

12. Mixed Emotions – Facebook grapples with the art of surfacing sentiment, www.portent.com

13. People Aren’t Feeling Facebook’s Reactions, www.emarketer.com

14. Reddit launches native image sharing tool, dumps Imgur, digiday.com

15. Social Networks Don’t Need Management’s Blessing, www.cmswire.com

16. Spotlight: The History of Social Media, www.conversocial.com

17. Thought Leadership and Guides Drive Strong Sharing for Agencies on LinkedIn, www.newswhip.com

18. UK study quantifies Twitter’s misogyny problem, techcrunch.com

19. Visits to Facebook Canvas Ads Average 31 Seconds, www.adweek.com

Video

1. How to Get Started with Facebook Live, www.amyporterfield.com

2. How to Make Analytics Work for Your Videos, blog.kissmetrics.com

3. Optimizing video advertising in a mobile world, www.mobilecommercedaily.com

4. Three Types of Video That Marketers Need to Have on Their Company Website, www.marketingprofs.com

5. Vimeo adds in-app video subscriptions for third-party apps on Apple and Roku devices, venturebeat.com

6. What’s the point of virtual reality?, techcrunch.com