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Marketing Day: Twitter mobile ads, Google’s Daydream VR headset & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Nuzzel launches “first network of newsletters” May 19, 2016 by Barry Levine Social news service offers free content curation tool for email newsletters and hopes to leverage not-yet-launched network effects.

  2. 5 ways to maintain your SEO ranking May 19, 2016 by Daniel Faggella You’ve worked hard to reach the top spot on Google — now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top.

  3. Twitter, like Facebook, adds old-school elements to its mobile ad network May 19, 2016 by Tim Peterson Twitter is bringing its Twitter Audience Platform mobile ad network to the worldwide web and adding IAB-standardized ads to its portfolio.

  4. Google will build its own Daydream VR headset & controller May 19, 2016 by Danny Sullivan While Google will build its own VR hardware, “reference designs” mean that any manufacturer can make their own to work with Daydream.

  5. Taykey launches a free online trend-watcher May 19, 2016 by Barry Levine Called Trend Pulse, it shows trends in four categories, changed daily.

  6. How to increase sales through broadcast messaging May 19, 2016 by Daniel Faggella Looking to gain more profits from your email list? Columnist Daniel Faggella walks you through some best practices to help you increase your open rates and customer lifetime value.

  7. Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud May 19, 2016 by Barry Levine Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations.

  8. It’s a mad, mad, MAdTech world May 19, 2016 by Peter Minnium As the lines between media, advertising and technology blur, what does it mean for consumers and marketers? Columnist Peter Minnium discusses what has and hasn’t changed in our “brave new world.”


  1. Google’s new Instant Apps promise an “install-free” experience May 18, 2016 by Greg Sterling Instant Apps brings the mobile web and apps closer together, providing app functionality without the download.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

  1. 14+ Tools for Bloggers, www.socialmediaexaminer.com

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. Adding Video to Carousel Ads, blog.business.instagram.com

  2. Beating Facebook’s Algorithm – and More Facebook Ad Tips, www.amyporterfield.com

  3. Confessions of a Snapchat influencer: ‘What seems like overnight success usually wasn’t, digiday.com

  4. Creating Facebook Lookalike Audiences with Behavior Targeting, www.practicalecommerce.com

  5. Drive more scale for your performance campaigns with Twitter, www.Twitter.com

  6. Facebook’s Power Editor Getting Upgraded Over the Weekend, www.adweek.com

  7. Instagram’s Banned Hashtags Reveal Moderation Challenges, www.adweek.com

  8. LinkedIn 2012 Data Breach May Have Hit Over 100 Million, www.wsj.com

  9. Snapchat Advertising Data Reveals What Kinds of Brands Have Bought Into the App, www.adweek.com

  10. Snapchat Plans to Take the Algorithm Route for Content Feed, www.martechadvisor.com

  11. Why Your Brand Doesn’t Need Anyone To #Participate In Anything, www.fastcocreate.com

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