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Marketing Day: Chewbacca Mask viral video, mastering CRO & social ad spending

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 5 common digital marketing mistakes (and how to fix them) May 23, 2016 by Digital Marketing Depot Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes.


  1. Adobe takes the first steps to bring its Marketing Cloud into virtual reality May 23, 2016 by Barry Levine The company adds support for analytics, several VR formats and various ad types.


  1. Chewbacca Mask viral video drives sales for Kohl’s, others May 23, 2016 by Matt McGee Viral Chewbacca mask sells out on Kohls.com and other major websites, while Amazon third-party sellers hope to profit with huge markups.


  1. Don’t miss out saving $200 on SocialPro. Rates go up this Saturday! May 23, 2016 by Marketing Land Start off your Memorial Day weekend right by locking in low rates for SocialPro. Excited to find out more? Keep reading to find out the cutting-edge tactics, quality content and networking that are in store for you. Then register now to save $200 off conference passes!


  1. [WATCH] ML Live #14: Google Home vs. Amazon Echo, Google I/O recap & more May 23, 2016 by Matt McGee In the latest Marketing Land Live, we recap all the news from Google I/O, including a discussion on the merits of Google Home vs. Amazon Echo.


  1. What marketers need to know about Google assistant and Google Home May 23, 2016 by Joe Youngblood Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.


  1. 4 effective local positioning strategies you’re overlooking May 23, 2016 by Lydia Jorden Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.


  1. How to write a digital data & analytics RFP May 23, 2016 by David Booth Writing a request for proposal can be a daunting task. But columnist David Booth has some guidelines for your digital data & analytics RFP process to help you get what’s best for you and your organization.


  1. The complete guide to mastering conversion optimization May 23, 2016 by Stoney deGeyter How do you turn traffic into converting customers? Columnist Stoney deGeyter outlines how you can improve your visitors’ experience both before and after they arrive on your site.


  1. It’s time to get personal with email May 23, 2016 by Michael Litt How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy.


  1. ROI beyond likes and shares: 5 ways calls validate social ad spending May 23, 2016 by Andrew Osmak How do you accurately determine your social ad spend ROI? Columnist Andrew Osmak discusses the benefits of using call tracking to measure your success.



Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. 10 Tips and Strategies for a Better Facebook Marketing Campaign, www.problogger.net

  2. 12 Ways Facebook Can Utilize Emotional Data From Reactions, www.searchenginejournal.com

  3. 25 Ways to Blow Up Your Pinterest (And One Big Mistake), ignitevisibility.com

  4. 7 Awesome Facebook Ad Examples, www.wordstream.com

  5. How Brands Can Benefit in the Snapchat Scene, contentmarketinginstitute.com

  6. How Brands Can Build a Passionate Facebook Community, www.newswhip.com

  7. How to Improve Your Facebook Ad Performance, www.socialmediaexaminer.com

  8. Instagram’s code hints at option to pay to boost posts, techcrunch.com

  9. Snapchat Daily Video Views Have Skyrocketed, smallbiztrends.com

  10. Snapchat plans Discover page redesign for early June, venturebeat.com

  11. Social Media Network Timelines: Why Do Social Networks Keep Monkeying With Them?, www.stonetemple.com

  12. Some Snapchat users aren’t happy about X-Men’s lenses takeover, digiday.com

  13. These 5 Startups Used Snapchat To Boost Their Brand (And So Can You), www.fastcompany.com

  14. TV Budgets Shifting to Social? Yes, It’s Time to Worry, adage.com

  15. With Twitter’s NFL deal, social networks can take on traditional broadcasters at last, techcrunch.com

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