
The top 10 things I learned about online advertising in 2017
reflect on another interesting year in online advertising. Here’s my summary of what changed — and what didn’t — over the last year....

Marketing Day: Influencer marketing, AdWords budget change & Facebook video ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

3 resolutions marketers must keep to thrive in 2018
Here are three resolutions I think all marketers should strive to keep in 2018: 1. Put your customers first — really A lot of you may...

Marketing Day: Madison Logic integration with Marketo, Frito-Lay CMO interview & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Frito-Lay CMO says marketers need a listen-first mentality to be successful
“The role is pretty comprehensive. It oversees all of our advertising and media across all of our businesses,” says Saenz. “Our...

Marketing Day: Personalization, privacy regulations & Mark Zuckerberg’s New Year’s
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Unite your team at SMX West! Save big on SEO & SEM training with group rates!
SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San...

Marketing Day: Link resolutions, DialogTech buys Swydo & Amazon product pages
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Germany fights illegal content on social networks, 2018 email trends & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ad
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing
In the “new twists” category came AJ Wilcox’ piece — our top column of the year regardless of topic — which explored LinkedIn’s Matched...

Marketing Day: Branded content ads on Facebook, Apple’s war on cookies & building social
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Local sponsorship campaigns, CMOs in the know & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

CMOs in the know: Our top 10 Marketing Strategies columns of 2017
As we head into the new year, it’s a good time to look back at the marketing trends and tactics that shaped 2017. After all, knowing what...

Marketing Day: Communicating to the C-suite, B2B tech buyers & an AI-first world
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Leveling up attribution, a message to email marketers & the future of AI
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

The 6 sales content benchmarks every business needs
This report from DocSend reveals six key benchmarks for how, when and where prospects engage with sales content. You’ll find data-backed,...

Marketing Day: Mobile app Monday, IAB Podcast Measurement Guidelines & Google Shopping
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: IAB’s ad revenue report, Snapchat Sponsored Filters & Facebook Messenger
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...