Marketing Day: Madison Logic integration with Marketo, Frito-Lay CMO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Madison Logic becomes bidirectional with marketing automation by integrating with Marketo Jan 5, 2018 by Barry Levine The move follows Madison Logic’s recent integration with Salesforce’s CRM.
Frito-Lay CMO says marketers need a listen-first mentality to be successful Jan 5, 2018 by Amy Gesenhues Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement.
The 2018 content focus challenge Jan 5, 2018 by Rachel Lindteigen It’s a new year — with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond.
Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day Jan 5, 2018 by Andy Taylor Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.

So, what’s it like to be a CMO of a marketing-focused business? Jan 5, 2018 by Scott Vaughan What happens when your role is the same as your target customer’s? Columnist Scott Vaughan shares insights into how to use this situation to your advantage.
Taplytics brings the quality of an in-store experience to mobile Jan 5, 2018 by Robin Kurzer The cloud company says that “magical” mobile experiences will drive higher ROI.
A new AI-powered Chrome extension judges content on its ‘trustworthiness’ Jan 5, 2018 by Barry Levine Called Unpartial, it’s an offshoot of natural language processing previously developed by Recognant for cancer researchers and market testers.