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Marketing Day: Personalization, privacy regulations & Mark Zuckerberg’s New Year’s

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Personalization & machine learning in 2018: From comms to content Jan 4, 2018 by Blaise Lucey Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.

  2. How much will privacy regulation disrupt the local search market in 2018? Jan 4, 2018 by Wesley Young Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry.

  3. Mark Zuckerberg’s New Year’s resolution is to solve Facebook’s issues Jan 4, 2018 by Tim Peterson “Facebook has a lot of work to do,” company’s CEO writes in Facebook post announcing his 2018 personal challenge.

  4. Unite your team at SMX West! Save big on SEO & SEM training with group rates! Jan 4, 2018 by Marketing Land SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks.

  5. Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns Jan 4, 2018 by Barry Levine The purchase is one step in Terminus’s plan to expand beyond display ads.

  6. Increase of extortion-fueled reputation attacks points to a need for legal change Jan 4, 2018 by Chris Silver Smith Columnist Chris Silver Smith believes that as more people suffer online reputation attacks, lawmakers must modify legislation to help innocent victims fight back.

  7. New report: Customer Data Platforms doubled over last year Jan 4, 2018 by Barry Levine The growth is being propelled by CDPs that add customer engagement to their golden record of customer data.

  8. Survey: Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon Jan 3, 2018 by Greg Sterling Echo owners spend on average $1,700 per year vs. $1,300 for Prime members.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Power to the people: GDPR ushers in a new age of customer control over their data Jan 4, 2018 by Robin Kurzer A new study indicates a majority of EU citizens will exercise their data privacy rights under the legislation.

  2. Need a New Year’s resolution? Ask your sales team Jan 4, 2018 by Joe Hyland If you haven’t yet started, it’s time to set your 2018 marketing goals. Columnist Joe Hyland explains why it’s critical to include your sales team in the process.

  3. Marketing online to kids in the age of GDPR poses new challenges Jan 4, 2018 by Robin Kurzer Ad tech targeted to adults is capturing data from kids at a growing pace.

  4. Frito-Lay CMO says marketers need a listen-first mentality to be successful Jan 4, 2018 by Amy Gesenhues Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement.

Online Marketing News From Around The Web:

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