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Writer's pictureFahad H
Dec 20, 20173 min read

Marketing Day: IAB’s ad revenue report, Snapchat Sponsored Filters & Facebook Messenger

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. What you learn from talking with Google’s largest advertisers all day, every day Dec 20, 2017 by Matt Lawson The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google’s Chief Search Evangelist for some top insights from those meetings.


  1. IAB: First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year Dec 20, 2017 by Greg Sterling Mobile advertising revenue was 54 percent of the total.


  1. Practical advice for planning a CRM marketing stack upgrade Dec 20, 2017 by Jose Cebrian Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition.


  1. Snapchat will let advertisers animate their Sponsored Filters Dec 20, 2017 by Tim Peterson In spawning a new version of its unique ad formats, Snapchat is looking to capitalize on a major point of difference in advertisers’ minds.


  1. Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year Dec 20, 2017 by Amy Gesenhues Survey results will be shared during the “Holiday Retail Search Strategies” webcast on January 18.


  1. Learn how to deliver the experience your customers want Dec 20, 2017 by Digital Marketing Depot Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels.


  1. Lotame’s prep for GDPR highlights big changes in data management Dec 20, 2017 by Barry Levine There’s tracking consent, providing data access and minimizing liability. Plus there’s the pending ePrivacy Regulation.


  1. On Facebook’s Messenger, people and businesses trade 2B messages a month Dec 20, 2017 by Tim Peterson The number of chatbots on Messenger has doubled since April to more than 200,000.


  1. Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017 Dec 20, 2017 by Pamela Parker In this roundup of the analytics topics that caught our audience’s interest this year, you’ll find techniques for utilizing sophisticated tools, as well as tips for landing page success and effective ad targeting.


  1. The aftermath of the holiday season: What’s next for your marketing plan? Dec 20, 2017 by Tony Toubia It’s natural to want to kick back and relax after the holidays, but columnist Tony Toubia argues that this is a great time to nurture those newly acquired customers to continue reaping sales and successes from the holiday spending season.


  1. PPC 2017: Epic review of the biggest trends & updates in paid search Dec 20, 2017 by Ginny Marvin This year, artificial intelligence and machine learning underpinned nearly every paid search update.


  1. Google confirms ad-blocking in Chrome will start February 15 Dec 19, 2017 by Susan Wenograd The 2018 date follows a warning of ad-blocking enforcement issued in June.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Adobe Campaign to roll out enhanced email functionality Dec 20, 2017 by Robin Kurzer The company also sees AI-powered, highly personalizable email in its future.


  1. How Snapchat can win back the influencers it has lost to Instagram Dec 20, 2017 by Tim Peterson Snapchat doesn’t need to pay influencers so much as pay attention to them and push people’s attention toward their Stories, according to influencers.


  1. Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017 Dec 20, 2017 by Barry Levine We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of coal.


  1. ‘Always On’ is at the heart of every ABM strategy — here’s why Dec 20, 2017 by Sonjoy Ganguly For some it won’t be an easy transition, but contributor Sonjay Ganguly says the days of campaign-based marketing are over.


  1. Digital advertising in 2018: 5 trends to watch Dec 20, 2017 by Ginny Marvin Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.


Online Marketing News From Around The Web:

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