Marketing Day: App marketing, Snapchat’s new features & blockchain terms for marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. How AI and CLV help app marketers drive business growth Jan 9, 2018 by Brian Solis Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.

2. Report shows Snapchat’s newer features falling flat but messaging more popular than ever Jan 9, 2018 by Greg Finn Data points to challenges in getting users to engage beyond Snapping.

3. Marketers, here are some blockchain terms you might want to know Jan 9, 2018 by Barry Levine This emerging ecosystem — which is developing unique applications for marketing, ads and search — comes with its own lingo.

4. The top 10 things I learned about online advertising in 2017 Jan 9, 2018 by David Rodnitzky Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they’ll continue to evolve in 2018.

5. To comply with GDPR, BlueVenn is having to reimagine itself Jan 9, 2018 by Barry Levine The UK-based firm is figuring out how consumer-facing companies in the EU will comply, although it isn’t consumer-facing, and soon, it won’t be in the EU.

6. What the development of visual search will mean for SEO Jan 9, 2018 by Kristopher Jones Columnist Kristopher Jones talks visual search — its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology.

7. So, what’s it like to be a CMO of a marketing-focused business? Jan 8, 2018 by Scott Vaughan What happens when your role is the same as your target customer’s? Columnist Scott Vaughan shares insights into how to use this situation to your advantage.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. GK Software’s AI acquisition promises a true omnichannel experience Jan 9, 2018 by Robin Kurzer The company acquired AI-recommendation company prudsys in November.

2. Facebook shutters digital assistant ‘M’ and readies video ‘Portal’ Jan 9, 2018 by Greg Sterling The Facebook touch-screen video device will make calls, stream Netflix.

3. SteelHouse adds Connected TV Jan 9, 2018 by Barry Levine The ad platform is the latest to bring CTV into the digital ad ecosystem.

4. The CMO, martech and ‘marchitecture’: Messaging that matters to customers Jan 9, 2018 by Jim Yu What is a “marchitecture,” and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers’ needs.

Online Marketing News From Around The Web:

1. AMP Adoption Still Slow Because of Key Misconceptions, Stone Temple

2. B2B Marketers to Invest More in Programmatic Advertising in 2018, KoMarketing

3. Designing for Subscription: 6 UX Musts for Increasing Sign Ups, Crazy Egg

4. How to Set Up Facebook Groups for Pages, Social Media Examiner

5. How to split traffic in Google Analytics by local time of day using Google Tag Manager, Branded3

6. International Online Marketplaces Compared, Search Engine People

7. Retail Revolution, Part 1: A New Era, 3Q Digital

8. Tech Marketing On YouTube: How Google, Samsung & More Collaborate With YouTube’s Largest Influencers, MediaKix

9. Why People Tap Back on Your Instagram Stories, Simply Measured