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Writer's pictureFahad H

Marketing Day: Local sponsorship campaigns, CMOs in the know & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017.


How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals.


  1. 2017: The year in B2B marketing innovation Dec 27, 2017 by Peter Isaacson

As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they’ll continue to unfold in 2018.


When you’re a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy.


What were the marketing tactics and tips that captivated our readers over the past year? Check out our most widely read Marketing Strategies columns of 2017.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Here’s a partial list of the hidden consequences inside some of the biggest trends in 2017.


Is Apple’s Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn’t wait to find out and should start to adapt to a post-cookie world.


Online Marketing News From Around The Web:

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