Marketing Day: Influencer marketing, AdWords budget change & Facebook video ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Holiday Retail Search Strategies: What worked, what didn’t in 2017 Jan 8, 2018 by Digital Marketing Depot Join our panel of experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off.

2. 2018: Year of the Influencer or year of the influencer marketing implosion? Jan 8, 2018 by Kevin Lee Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of the benefits and risks of this strategy.

3. 3 resolutions marketers must keep to thrive in 2018 Jan 8, 2018 by Mike Sands From putting customers first to sharing data, columnist Mike Sands lays out key goals every marketer should keep top of mind in 2018.

4. A new AI-powered Chrome extension judges content on its ‘trustworthiness’ Jan 8, 2018 by Barry Levine Called Unpartial, it’s an offshoot of natural language processing previously developed by Recognant for cancer researchers and market testers.

5. The AdWords 2x budget change: How’s it going? Jan 8, 2018 by Ginny Marvin Search marketers weigh in on their experiences since the change took effect in October.

6. Need a New Year’s resolution? Ask your sales team Jan 5, 2018 by Joe Hyland If you haven’t yet started, it’s time to set your 2018 marketing goals. Columnist Joe Hyland explains why it’s critical to include your sales team in the process.

7. How Facebook’s video ads’ watch time compares across formats Jan 5, 2018 by Tim Peterson The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. CMOs at the Wheel — How are today’s CMOs driving growth in the digital disruption age? Jan 8, 2018 by Digital Marketing Depot For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of team organization and talent development, all while facing digital disruption and demands.

2. Marketers, here are some blockchain terms you might want to know Jan 8, 2018 by Barry Levine This emerging ecosystem — which is developing unique applications for marketing, ads and search — comes with its own lingo.

3. How AI and CLV help app marketers drive business growth Jan 8, 2018 by Brian Solis Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.

Online Marketing News From Around The Web:

1. 3 Easy Ways to Create Instagram Ads, Social Media Examiner

2. 4 Marketing Automation Trends to Watch in 2018, CMS Wire

3. 5 creative email content ideas to kick 2018 off right, My Emma

4. Google My Business Integrates Booking & Scheduling Partners, Search Engine Roundtable

5. Mobile to Dominate Ecommerce Conversions, Practical Ecommerce

6. Remodeling your smart home marketing, Digiday

7. The One Thing Killing Your Most Creative Content Ideas, Content Marketing Institute

8. Who Are This Year’s Strategic Acquirers In Media And Marketing?, AdExchanger