Honda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV Spot
Have we reached the point where everything in traditional media is designed to drive people online? It would appear so. A case in point...
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Marketing Day: Ad Blocker Report, Top 10 August Video Creators & Pinterest Holiday Planning
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...
7 Habits Of Highly Strategic Marketers
It’s a marketer’s greatest crutch word: strategic. “We need to be strategic.” “Let’s start thinking strategic.” “We gotta approach this...
Let Us Now Praise Famous Marketers
Some exciting news from the world of advertising earlier this month: DigitasLBI won three Media Plan of the Year (MPOY) awards for its...
Marketing Day: What’s New With Gmail Ads, Twitter Emoji Hashtags & SMX Is Almost Here
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...
Aarrrrr, Ahoy Matey! Pirate’s Booty Campaign Celebrates International Talk Like A Pirate Day
For kid-focused snack brand Pirate’s Booty, this Saturday is like Christmas, Thanksgiving and Valentine’s Day all rolled into one. It’s...
Marketing Day: Ad Blockers Round Two, The Modern-Day Publisher’s Dilemma & Periscope Prof
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...
Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video
Snickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...
Marketing Day: Twitter’s Branded Emoji, Google Sues SEO Firm & Pinterest Reaches 100M Use
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...
Marketing Day: News Corp To Buy Unruly, Q2 Global Video Index & Mobile App Report
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...
Sci-Fi Thriller “The Martian” Gets Immersive In 20th Century Fox/Microsoft Marketing Tie
It’s a movie about an astronaut stranded on Mars, so what better way to promote it to sci-fi-loving techies than via online and mobile...
Lawsuit Accuses Twitter Of Spying On Direct Messages
Twitter’s Direct Messages are not as private as they seem, according to a lawsuit filed Monday in federal court in San Francisco. The...
Marketing Day: Zuckerberg’s Town Hall Meeting, Stripe Buy Buttons & ONE By AOL Adds Creat
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...
Marketers Need To Work Smarter, Not Harder
Sixty-two percent of marketers are more than “somewhat stressed,” a WorkFront infographic highlights. Fifty-one percent say they’re...
Marketing Day: Twitter Native Video Growing, Jet.com Report & “Suggested Tiles” In Firefox
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...
Marketing Day: E-Commerce Report, Jet.com’s Video Campaign & Periscope Offers Landscape V
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...
Jet Tries Quirky Branding Effort That Turns Customers’ Shopping Carts Into Videos
While Jet.com, founded by a former Amazon exec with high hopes of making it a big e-commerce player, has gotten lots of play in the...
Get Ready For A Shift To Consumer-Centric Marketing
A recent IBM study (PDF) of 100 enterprise CMOs found that marketers are shifting customer acquisition investment from the top of the...
Marketing Day: Super Bowl Ad Report, Twitter Analytics In Notification Tab & Native Ad Study
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...
CMOs: Are You Paying Attention To Attention?
Measuring campaign performance against frequency of page views and impressions has long been the standard success (and value) metric for...
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