Have we reached the point where everything in traditional media is designed to drive people online? It would appear so. A case in point...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

It’s a marketer’s greatest crutch word: strategic. “We need to be strategic.” “Let’s start thinking strategic.” “We gotta approach this...

Some exciting news from the world of advertising earlier this month: DigitasLBI won three Media Plan of the Year (MPOY) awards for its...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

For kid-focused snack brand Pirate’s Booty, this Saturday is like Christmas, Thanksgiving and Valentine’s Day all rolled into one. It’s...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Snickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

It’s a movie about an astronaut stranded on Mars, so what better way to promote it to sci-fi-loving techies than via online and mobile...

Twitter’s Direct Messages are not as private as they seem, according to a lawsuit filed Monday in federal court in San Francisco. The...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Sixty-two percent of marketers are more than “somewhat stressed,” a WorkFront infographic highlights. Fifty-one percent say they’re...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

While Jet.com, founded by a former Amazon exec with high hopes of making it a big e-commerce player, has gotten lots of play in the...

A recent IBM study (PDF) of 100 enterprise CMOs found that marketers are shifting customer acquisition investment from the top of the...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Measuring campaign performance against frequency of page views and impressions has long been the standard success (and value) metric for...