Sep 17, 20155 min read

Marketing Day: Twitter’s Branded Emoji, Google Sues SEO Firm & Pinterest Reaches 100M Use

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

With #ShareaCoke, Twitter Unleashes First Branded Custom Emoji Sep 17, 2015 by Martin Beck Twitter gives Coca-Cola the first crack at using the internet’s playful shorthand for brand promotion on the network.
Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls Sep 17, 2015 by Ginny Marvin After demanding the false claims and robocalls stop more than a year ago, Google brings legal action against the agency.
Pinterest Says It Has 100 Million Monthly Active Users Sep 17, 2015 by Martin Beck It’s the first time Pinterest has released monthly user figures. The company continues to make the case that its audience is uniquely receptive to marketing.
Creating Synergy Between Social Media And Search Sep 17, 2015 by Paul Shapiro Search and social don’t have to live in separate silos. Columnist Paul Shapiro discusses how your social media marketing and search efforts can work together.
Jumpshot Elite Launches To Provide Competitive Search Query And Conversion Data Sep 17, 2015 by Ginny Marvin Marketers can pull up data on other websites to see historic or recent search query and conversion activity based on click activity culled from a large consumer panel.
Cutting Edge Tech And The Agency: Q&A With Benjamin Spiegel Of MMI Agency Sep 17, 2015 by Pamela Parker How can agencies tap into technological innovation when the best developers want to work for start-ups or tech companies? We discuss this dilemma with the head of one mid-sized agency that’s put an interesting solution in place.
Facebook Adds Support For Third-Party Verified Viewable Impression Bidding Sep 17, 2015 by Ginny Marvin Moat will provide third-party verification for Facebook video ad viewability to start.
Why You Need An Independent Analytics Audit Sep 17, 2015 by Alan K’necht Is your digital analytics data is being presented clearly and honestly? Columnist Alan K’necht explains why you need an analytics audit — and why it should be conducted by an independent body.
The Biases In Online Marketing That Drive Crazy Decisions Sep 17, 2015 by Brian Massey The online marketing world is brimming with assumptions that aren’t backed up with data. Columnist Brian Massey offers up some strategies for overcoming these biases.
Advertisers’ Spend On Facebook Retargeting Up 31 Percent YoY [Study] Sep 17, 2015 by Ginny Marvin Globally, spending among B2B advertisers helped drive overall increase in average advertiser spend.
QuanticMind Raises $10.3M To Grow Its Predictive Analytics & Paid Search Ad Technology Sep 17, 2015 by Amy Gesenhues Formerly known as InsideVault, QuanticMind says funds will be used to expand operational infrastructure.
Digging into Dads on Facebook: Psychographic Targeting Hot House Sep 17, 2015 by Sponsored Content: aimClear We’ve previously exposed the myriad ways to target moms in Facebook. In this edition of aimClear’s Psychographic Targeting Hot House, Merry Morud, Creative Strategist, digs into dads.
Shopify Opens Door For More Shopping On Facebook Sep 17, 2015 by Martin Beck E-commerce firm says it will give all its clients the ability to create Shop sections on their Facebook Pages in the “coming weeks.”
MailChimp Launches Pro Package With Advanced Email Marketing Tools Sep 17, 2015 by Marketing Land Staff New toolset offers multivariate testing, comparative reports, priority support and more for additional $200 per month.
Attend MarTech To Transform Marketing & IT Opportunities Into Results. Rates Increase Tomorrow. Sep 17, 2015 by Marketing Land Take part in a vendor-agnostic, graduate-level conference dedicated to the intersection of marketing, technology, and management—MarTech: The Marketing Tech Conference. Your opportunity to save £200 expires tomorrow, 18 September. Register today!
New Ad Blocker “Peace” Tops iTunes Paid Apps Chart Within Hours Sep 17, 2015 by Danny Sullivan A second ad blocker also hits number five for iTunes; both work only with Safari, don’t block ads in Chrome or within apps.