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Writer's pictureFahad H
Sep 15, 20155 min read

Marketing Day: Zuckerberg’s Town Hall Meeting, Stripe Buy Buttons & ONE By AOL Adds Creat

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Zuckerberg: Facebook Is Close To Testing An Other-Than-Like Button Sep 15, 2015 by Martin Beck There will be no “dislike” button, but the founder and CEO says the social network will soon test a way for people to express emotions with a shorthand interaction.

  2. SPONSORED MESSAGE: Get a 360-degree view of marketing effectiveness with Marchex Call Analytics Sep 15, 2015 by Marketing Land Read The New Report: The $1 Trillion click-to-call economy

  3. Stripe Makes Move To Be The Prime Supplier Of Buy Buttons Sep 15, 2015 by Martin Beck Payment processing startup introduces Relay, an API that gives merchants the ability to place buy buttons on social networks and third-party sites.

  4. App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2 Sep 15, 2015 by Ginny Marvin Kenshoo reports significant growth in app installs from Facebook ads compared to a year ago.

  5. Marketers Need To Work Smarter, Not Harder Sep 15, 2015 by Mary Wallace As the role of marketing expands, marketers are becoming ever more stressed — and for good reason. Columnist Mary Wallace explains how you can relieve some of that pressure while still taking on the increased responsibility.

  6. Repurposing Your Content For New Media Sep 15, 2015 by Jordan Kasteler Don’t let good content go to waste. Columnist Jordan Kasteler tells you how to take your most popular content and breathe new life into it on a different platform.

  7. ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens Sep 15, 2015 by Ginny Marvin The revamped Pictela platform dynamically serves creatives across screens based on real-time engagement activity.

  8. Here’s How Marketers Can Build On Their “Never Active” Subscriber Base Sep 15, 2015 by Jason Warnock Even though the number of “never active” subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place.

  9. Study Shows 3X Brand Lifts With 5 Best Practices For Native Mobile Video Ads Sep 15, 2015 by Ginny Marvin Opera Mediaworks and comScore study points to value in creating or editing content specifically for mobile streams.

  10. Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56% Sep 14, 2015 by Amy Gesenhues A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

  1. The New Veterans ERG @ Yahoo, yahoopolicy.tumblr.com

Content Marketing

  1. 10 Content Marketing Tips To Drive More Traffic, bigtimesmallbusiness.com

  2. 105 Types of Content to Fill Up Your Content Calendar, www.convinceandconvert.com

  3. 123 Content Marketing Tools from Industry Professionals, www.razorsocial.com

  4. 5 Tips to Help You Become a Prolific Content Creator, www.toprankblog.com

  5. A Guide to 10X Content for 2015 and Beyond, www.searchenginejournal.com

  6. Break the Cycle of Content Marketing Addiction, www.toprankblog.com

  7. Easy strategies for an endless stream of content, menwithpens.ca

  8. First-Party Content: An Untapped Treasure Chest, adexchanger.com

  9. MakerBot Wants to Spark a 3D Printing Revolution Through Content Marketing, contently.com

  10. The 2015 Content Marketing Awards: Brands that are Early Favorites, www.copypress.com

  11. Two-thirds of Wired’s revenue is digital, and brand content is why, digiday.com

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. The Definitive Guide to Pinterest Marketing, ignitevisibility.com

  2. 3 Effective Audiences For Facebook Ad Beginners, www.ppchero.com

  3. 4 Ways to Promote Your Event With Social Media, www.socialmediaexaminer.com

  4. 4 Ways to Stay Ahead of the Competition on Social Media, smallbiztrends.com

  5. Class Action Lawsuit Accuses Twitter Of “Listening In” On Your Direct Messages, techcrunch.com

  6. Facebook Agrees To Do More To Help Combat Hate Speech In Germany, techcrunch.com

  7. Facebook Works With Google To Let Mobile Web Users Get Push Notifications Via Chrome, techcrunch.com

  8. How HP Balances Social Marketing With Social Customer Service, www.convinceandconvert.com

  9. Most Engaging Influencers on Instagram, simplymeasured.com

  10. New Research Study: Facebook Insights From 500 Million Posts, blog.bufferapp.com

  11. Political donations, now through a Tweet, www.Twitter.com

  12. Snapchat Starts Charging $0.99 For 3 Replays, Adds Face Effect “Lenses”, techcrunch.com

  13. The 5 Must-Have Social Media Reports for Any Situation, simplymeasured.com

  14. The Secret Way Publishers Are Going Viral On Facebook, adexchanger.com

  15. The State of Social Media Content, in 12 Charts, contently.com

  16. Welcome to the Block Party, www.theawl.com

  17. What is Snapchat and How Can I Use It for Business?, smallbiztrends.com

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