Sep 16, 20155 min read

Marketing Day: News Corp To Buy Unruly, Q2 Global Video Index & Mobile App Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

News Corp To Buy Video Ad Tech Platform Unruly For Reported $90 Million Sep 16, 2015 by Amy Gesenhues CEO Robert Thomson calls Unruly a “feisty and creative” company that will help News Corp broaden its digital and mobile video expertise.
More Than 44% Of All Video Plays Happened On A Mobile Device In Q2 2015 [Report] Sep 16, 2015 by Amy Gesenhues According to the Q2 Global Video Index from Ooyala, mobile will account for 50 percent of all video plays by the end of the year.
4 Trends to Help Drive More Purchases This Holiday Season Sep 16, 2015 by Andrew Waber Columnist Andrew Waber digs into the results of a recent study that aims to give online marketers some insight into planning their holiday advertising strategies.
Get Ready For A “Blueshift” In Marketing Sep 16, 2015 by Andrew Ruegger Don’t be stuck with an outdated marketing model. Columnist Andrew Ruegger explains why marketers need to embrace a “blueshift” and take advantage of the new tools of today.
SMX East Is 2 Weeks Away — Register For Innovative Tactics, Career-Defining Contacts & Solutions Sep 16, 2015 by Marketing Land In two weeks, a number of events will take place in the Big Apple: UN assembly, a Papal visit and the world’s largest search marketing conference: SMX East. Here’s what you should expect.
Sci-Fi Thriller “The Martian” Gets Immersive In 20th Century Fox/Microsoft Marketing Tie-Up Sep 16, 2015 by Pamela Parker The upcoming Matt Damon film gets the full geeky treatment from the software company, which has embedded marketing elements into a variety of its products.
Time With Mobile Apps Now Beats TV As Apps Become The New Networks Sep 16, 2015 by Greg Sterling TV has resisted the internet in multiple ways that have eluded other media. It has been able to hold on to its audience and ad revenues while other traditional media have seen fragmentation and revenue declines.
3 Content Marketing Lessons Reddit AMAs Can Teach Sep 16, 2015 by Kerry Jones What’s the secret behind the popularity of Reddit AMAs? Columnist Kerry Jones shares some tips on what content marketers can learn from some of the most successful AMAs about building a loyal following.
Topshop & Pinterest Unveil Pinterest Palettes For Fashion Week Fans & Shoppers Sep 16, 2015 by Martin Beck Integration with Pinterest allows fashion retailer to offer customers the ability to browse according to their “color DNA.”
Google’s Android Rules Found To Violate Russian Competition Law Sep 15, 2015 by Greg Sterling Prompted by a complaint from Russian search engine Yandex, in February, Russia’s competition regulator opened an antitrust investigation into Google control over Android.
Lawsuit Accuses Twitter Of Spying On Direct Messages Sep 15, 2015 by Martin Beck Suit alleges that Twitter eavesdrops on private chats to benefit its advertising business. Plaintiff is seeking class action status for all Americans who have sent or received a Twitter DM.
Salesforce Gets Into Internet Of Things Market With IoT Cloud Sep 15, 2015 by Ginny Marvin The new cloud aims to process huge amounts of device data and help businesses build customer profiles, take actions and respond directly to customers based on IoT events.