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Writer's pictureFahad H
Sep 11, 20154 min read

Marketing Day: E-Commerce Report, Jet.com’s Video Campaign & Periscope Offers Landscape V

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters [Report] Sep 11, 2015 by Ginny Marvin Performance improvements occurred across all devices.

  2. Jet Tries Quirky Branding Effort That Turns Customers’ Shopping Carts Into Videos Sep 11, 2015 by Pamela Parker The fledgling e-commerce site steps out with an attention-getting one-day real-time video-making effort, with the hope of intriguing customers and prospects with its humor and personality.

  3. Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers Sep 11, 2015 by Martin Beck The companies are developing an open source version of “instant articles” to solve the problem of slow loading mobile sites, Recode reports.

  4. Standing On Shoulders Of Apple Pay, Google’s Android Pay Officially Launches Sep 11, 2015 by Greg Sterling Google was first with Wallet. But it was blocked by frightened mobile carriers, and beyond that, it failed to capture the imagination of users. Apple’s later-arriving Apple Pay got the user experience right and helped educate the market, laying the groundwork for Google mobile payments take two: Android Pay.

  5. Get Ready For A Shift To Consumer-Centric Marketing Sep 11, 2015 by Nathan Safran What can you do to move your organization away from silos and toward an approach that centers on the customer journey? Columnist Nathan Safran shares tips and explains why the change is critical.

  6. The Psychology Of Clicking “Buy Now” Sep 11, 2015 by Neil Patel The “buy now” button can be a powerful way to boost sales. But what’s the underlying reason behind impulse purchases? Columnist Neil Patel explains the psychology of the “buy now” process and when marketers should take advantage of it.

  7. Why You Need To Make Video Part Of Your Marketing Automation Strategy Sep 11, 2015 by Michael Litt Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical.

  8. Social Media – Risk or Reward for Your Brand? September 22 Webcast Sep 10, 2015 by Marketing Land With social media hacks increasing in frequency and severity, all organizations need help managing social media risk.

  9. Periscope Flips, Now Also Offers Landscape Video Sep 10, 2015 by Martin Beck Broadcasters now have the option to shoot horizontally on the Twitter-owned network.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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