Sep 18, 20154 min read

Marketing Day: Ad Blockers Round Two, The Modern-Day Publisher’s Dilemma & Periscope Prof

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit Sep 18, 2015 by Ginny Marvin The omnipresent Facebook buttons used on other sites and apps pass browsing data that will soon be available for ad targeting.
Round 2: Peace Ad Blocker Pulled & CNET Fights Back Sep 18, 2015 by Danny Sullivan As concerns for and by publishers rise about ad blocking, the most popular new one for iOS bows out.
Debunking The CTR To Find Truth In Viewability Sep 18, 2015 by Roger Williams Why are so many advertisers still relying on click-through rate as the primary performance metric for their display campaigns? Columnist Roger Williams discusses the factors hindering the industry’s shift towards viewability.
The Modern-Day Publisher’s Dilemma: Where To Focus With So Many Available Platforms Sep 18, 2015 by Hagai Tal As publishers face the challenges of a cross-device world, they need to embrace emerging technologies and remember to look toward actual human teams for solutions, says columnist Hagai Tal.
How To Create A “Lead Pipeline” With Your Blog (Part 2) Sep 18, 2015 by Daniel Faggella In this conclusion of a two-part series, columnist Daniel Faggella explores his favorite tactics for converting your traffic into leads and buyers.
Facebook Video & Snapchat Drive Nearly Half Of BuzzFeed’s Views Sep 18, 2015 by Martin Beck CEO Jonah Peretti says that more than 75% of the company’s total content views come on non-BuzzFeed networks. Facebook video generates 27% and Snapchat 21%.
Customers Need To Be Part Of The Advertising Conversation Sep 18, 2015 by Alex LePage As digital advertising evolves to reach consumers on a whole new level, it’s more important than ever to engage with them and make them part of the conversation, says columnist Alex LePage.
Periscope Adds Profile Pages For The Web Sep 17, 2015 by Martin Beck Twitter-owned video streaming app gives broadcasters a landing page for the desktop.
Amazon Points Retailers To Shopify As It Nears The End Of Its E-Commerce Platform Sep 17, 2015 by Amy Gesenhues Named an Amazon preferred partner, Shopify is rolling out new integrations for Amazon Webstore owners.
Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics Sep 17, 2015 by Ginny Marvin A look at the broader implications for marketing data if content blockers are widely adopted in iOS 9.
Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video Sep 17, 2015 by Pamela Parker The Mars candy brand takes a page from Coca-Cola by offering 21 different packaging choices related to it’s “You’re Not You When You’re Hungry,” campaign, with each wrapper representing a different “symptom” of hunger.