Sep 22, 20154 min read

Marketing Day: Ad Blocker Report, Top 10 August Video Creators & Pinterest Holiday Planning

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

ABC Gives #TGIT Fans Emoji Triggers For Video Trailers On Twitter Sep 22, 2015 by Martin Beck Fans of “Scandal,” “Grey’s Anatomy” and “How to Get Away With Murder” who tweet an emoji-hashtag combination get auto-replies with video previews of the shows.
Ad Blocker Usage Highest Among Key Advertiser Demos: Millennials And High Earners Sep 22, 2015 by Ginny Marvin Study by Sourcepoint and comScore shows younger audiences are more likely to use ad blockers and usage is typically highest among the highest income segments.
Top 10 Video Creators In August: BuzzFeed Surpasses 1.8B Combined Video Views Sep 22, 2015 by Amy Gesenhues After reaching 946 million views in July, BuzzFeed’s total video views across all of its brands jumped to nearly two billion in August.
Federal Trade Commission To Serve As Opening Keynote For Marketing Land’s SocialPro Conference Sep 22, 2015 by Marketing Land Social media is no different from other forms of media when it comes to making clear when there’s a paid relationship. The US Federal Trade Commission has guidelines that cover this. But people can still be confused. Good News: The FTC has the opening keynote at Marketing Land’s upcoming SocialPro conference.
Pinterest Says Pinners Are Already Planning For The Holidays Sep 22, 2015 by Martin Beck Company releases stats that show 38 million people Pinned holiday-related content, including 170 million holiday decor Pins, in 2014.
It’s Alive: The Power Of First-Party Intent Signals Sep 22, 2015 by Mike Sands How do you achieve true people-based marketing? Columnist Mike Sands explains why it’s all about reaching customers at the right time with the right message.
Marketing Men & Machines: Balancing Technology And Human Capital Sep 22, 2015 by Jim Yu With the rise of big data, machine learning is offering marketers new opportunities. Columnist Jim Yu explains how the technology can help you create a personalized experience for Web users.
Ad Blocking: The IAB Wants To Sue, But It Probably Can’t Win Sep 22, 2015 by Greg Sterling It may be premature to call ad blocking a “crisis” for the industry, but it’s obviously an area of significant concern for publishers and advertisers. The IAB (Internet Advertising Bureau) has suggested that it may sue to try to stop ad blocking; however, the prospect of legal victory is dubious.
7 Habits Of Highly Strategic Marketers Sep 22, 2015 by Patrick Armitage It’s time for you to be more strategic — but what does that really mean? Columnist Patrick Armitage gets into the nitty-gritty of what it means to be strategic and outlines a list of habits that every strategic marketer should adopt.
Let Us Now Praise Famous Marketers Sep 22, 2015 by David Rodnitzky Why would a client pay for an advertisement congratulating its service provider for good work? Columnist David Rodnitzky explains the reasoning behind such a move, yet wonders why the industry still thinks this way.