Sep 10, 20155 min read

Marketing Day: Super Bowl Ad Report, Twitter Analytics In Notification Tab & Native Ad Study

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Facebook Slightly Loosens Grip On Access To Its Live Streaming Video Feature Sep 10, 2015 by Martin Beck People with verified profiles now have access to the iOs Mentions app and Periscope-style live streaming, but brand and business Pages are still shut out.
Video Ad Report: Majority Of People Who Saw A Super Bowl Ad This Year Watched It Exclusively Online Sep 10, 2015 by Amy Gesenhues Unruly survey shows 51% of people who viewed a Super Bowl XLIX ad only saw it online, with this year’s ads winning a record 9M shares.
Why You Need To Make Video Part Of Your Marketing Automation Strategy Sep 10, 2015 by Michael Litt Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical.
Google Adds Ad Injector Filter In DoubleClick Bid Manager Sep 10, 2015 by Ginny Marvin In fight against ad injectors, Google says it has blacklisted 1.4 percent of ad exchange inventory in DBM.
Twitter Is Showing Analytics Highlights In The Notification Tab Of Verified Users Sep 10, 2015 by Martin Beck Twitter is experimenting with displaying Popular Tweets, Top Follow and Noteworthy Mentions in notifications tab for accounts that get a high volume of notifications.
Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack Sep 10, 2015 by Travis Wright How do you build a solid martech stack? Columnist Travis Wright discusses the three components that you can’t ignore when it comes to a strong foundation.
CMOs: Are You Paying Attention To Attention? Sep 10, 2015 by Brian Rigney Columnist Brian Rigney discusses why measuring the success of a campaign is less about whether people visit and more about how long they visit.
The Human Side Of Data: The Opportunities For Marketers Sep 10, 2015 by James Green With a vast quantity of data at our fingertips, it’s easy to lose sight of the real people behind that information. Columnist James Green explains why marketers need technology that can help them connect with individuals.
Internet-wide Retargeting POWERED by Social Psychographics Sep 10, 2015 by Sponsored Content: aimClear Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by capturing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel.
Gilt Shows How Apps And Online Shopping Are Coming To Apple TV Sep 9, 2015 by Ginny Marvin Apple’s betting that the future of TV is apps, and Gilt envisions consumers tossing aside the second screen to shop from their televisions.
Consumers Can’t Tell The Difference Between Sponsored Content And Editorial Sep 9, 2015 by Ginny Marvin In a new study, consumers identified native advertisements as articles a large percentage of the time.