In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of...

Ken Wolter / Shutterstock.com Yahoo has released its Q3 2015 earnings report, showing revenue at $1.22 billion, a seven-percent...

rolled out two new retargeting capabilities for native advertising as well as some new measurement tools. First, there are two aspects of...

Near the end of her conversation with The Slate Group chairman and editor-in-chief Jacob Weisberg, Mayer weighed in on the hottest topic...

Playing catch-up in the mobile messaging battle, Yahoo today announced Yahoo Livetext, a Snapchat-like live chat app. The app uses mobile...

While the company posted a net loss of $22 million, CEO Marissa Mayer said she was “extremely pleased” with Yahoo’s Q2 earnings, noting...

The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” It’s a personally relevant...

Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and...

Following Aoki’s electronically-charged intro, Yahoo announced its new competition series “Ultimate DJ” by bringing on stage three of the...

Yahoo, already a leader in video, is bringing a new set of ad units to video content. The announcement was made a week ahead of the...

During yesterday’s earnings call, Yahoo reported an eight percent increase in revenue growth, reaching $1,226 million in Q1 2015. “Yahoo...

The “HTTPS Everywhere” movement aims to encrypt the web and has been something that both Google and Yahoo have publicly supported. Google...

Advertisers now have the ability to get bold with Tumblr ads. The new ad product, Sponsored Day, isn’t an overly flashy placement, but...

Yahoo is enabling persona targeting in Gemini to help advertisers reach particular mobile audiences via native advertising. Powered by...

In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former...

Old Navy has teamed with fashion stylists Emily Current and Meritt Elliott for a campaign called On The Road to promote the brand’s line...

Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience...

Yahoo held its first mobile developer conference in San Francisco today. The following is an earlier live blog of the keynote portion of...

Last year, Yahoo began striking out on its own in mobile paid search, marking Yahoo’s first divergence from its search alliance...

It seems that longer form content is all the rage these days in social media. As less people make the choice to set-up their own websites...