Yahoo has released its Q3 2015 earnings report, showing revenue at $1.22 billion, a seven-percent year-over-year increase.
The announcement included a statement from CEO Marissa Mayer confirming this quarter’s earnings were what they expected.
“Our Q3 results were largely within our forecasted expectations — our GAAP revenue grew 7% year-over-year and our Mavens revenue grew 43%,” said Mayer.
Mavens revenue — which includes earnings from Yahoo’s mobile, video, native and social business — increased from $295 million this time last year to $422 million in Q3 2015. Yahoo says Mavens revenue represented 38 percent of traffic-driven revenue, up from 29 percent in Q3 2014.
Here’s a quick breakdown of Yahoo’s 2015 Q3 earnings:
At $271 million, mobile revenue represented 24 percent of traffic-driven revenue.
Search revenue was up 13 percent year over year to reach $509 million.
Display revenue was up 14 percent, also at $509 million. (Yahoo reports that the number of Ads Sold was up approximately eight percent compared to Q3 2014.)
Among the highlights listed in the release, Yahoo noted its Yahoo Mail App refresh, a new custom audience for Yahoo Gemini, the acquisition of Polyvore and the appointment of Lisa Utzschneider as Chief Revenue Officer.
There was also this statement concerning an agreement it made with Google just this month:
In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google’s offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo’s own search technologies and ad products. Yahoo Q3 2015 Earnings Report
Mayer says Yahoo’s top priority is the planned spinoff of Aabaco Holdings –Yahoo’s stake in Alibaba. “This is an important moment for the company, and we continue to strive to complete the spin as quickly as we can.”
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