Advertisers now have the ability to get bold with Tumblr ads. The new ad product, Sponsored Day, isn’t an overly flashy placement, but will appear for all users in either a global or country specific placement according to AdWeek.
The placement will feature the company icon with accompanying text and a dollar sign to notate that the placement is paid. The ad will go live at midnight and display for the full day. Advertisers aren’t required to have a Tumblr page to participate, a regular ‘ol ad will work.
Nike is the first advertiser to use the new ad type and did so with a global buy for their “Better for it” Tumblr campaign.
For more information see AdWeek. Image courtesy of AdWeek.
コメント