Yahoo, already a leader in video, is bringing a new set of ad units to video content. The announcement was made a week ahead of the Yahoo’s presentation at the NewFronts next week. The new ad units will allow advertisers to push native content or advertise video-based app-install ads with Yahoo Gemini.
The native video ads have seemingly been tested already with quite positive results. According to the release, users that viewed native video ads on Yahoo saw brand favorability increase up to 50% — and purchase intent also increasing up to 28%. The tests for video app-installs after a user watched a trailer aren’t shabby earlier. Those that installed an app after watching a trailer use apps 40% more often and and 20% longer.
Yahoo states the following about video app install ads:
With video app install ads, app marketers and developers can now promote their apps across Yahoo and thousands of other apps through Yahoo Gemini. Yahoo research shows that consumers who download an app after watching a trailer use the apps 40 percent more often and 20 percent longer each and every time compared with regular display install ads.
For more information see the official release from Yahoo.
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