As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by...

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...

If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy...

Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. Those apps...

LiveRamp’s IdentityLink visualization Criteo began as a remarketing platform, sending you an ad about red sneakers as you visited various...

“Most companies are still afraid of everyone’s web site but their own.” In other words, Media Trust CEO Chris Olson told me recently,...

They may not be the sexiest of marketing tools, but web analytics continue their essential role as the radar of websites. A new Wave...

Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is...

From youXtools A startup called youXtools is out this week with a new online usability platform that employs AI to visually present...

Openprise makes its living by helping businesses manage data, such as onboarding and cleansing data that has been received from multiple...

With Black Friday only four weeks away, most online retailers already have their holiday strategies in place, aiming to pull as many...

American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service...

In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the...

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer...

Segment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools...

Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to...

Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed...

Last month, Germany-based SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is...

How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is...

Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search...