Delmondo, Uru team up for automated video content analysis service
As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by...
top of page
Search
Swrve adds support for OTT TV apps
Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...
Bpm’online has a built-in advantage for complying with GDPR
If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy...
Taplytics now supports OTT TV app testing
Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. Those apps...
Criteo integrates LiveRamp’s IdentityLink into its Commerce Ecosystem
LiveRamp’s IdentityLink visualization Criteo began as a remarketing platform, sending you an ad about red sneakers as you visited various...
Media Trust CEO: Most of what happens on your web site is not controlled by you
“Most companies are still afraid of everyone’s web site but their own.” In other words, Media Trust CEO Chris Olson told me recently,...
Forrester Wave report on web analytics: Adobe, AT Internet score top rank
They may not be the sexiest of marketing tools, but web analytics continue their essential role as the radar of websites. A new Wave...
Adobe launches Launch, its next-gen tag management platform
Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is...
youXtools launches a user testing platform with AI-powered visual analytics
From youXtools A startup called youXtools is out this week with a new online usability platform that employs AI to visually present...
Openprise becomes GDPR-compliant
Openprise makes its living by helping businesses manage data, such as onboarding and cleansing data that has been received from multiple...
SmartCommerce brings the impulse-buying experience online for CPG brands this holiday season
With Black Friday only four weeks away, most online retailers already have their holiday strategies in place, aiming to pull as many...
Amex and Acxiom create a prediction engine based on purchase data
American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service...
Protagonist adds action tools to its narrative analytics for brands
In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the...
Infutor launches a propensity marketplace of consumers interested in buying cars
Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer...
Segment launches Personas to capture its ecosystem data into customer profiles
Segment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools...
Persado now generates emotionally-targeted marketing messages for individuals
Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to...
The disruption of attribution is coming
Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed...
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
Last month, Germany-based SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is...
Socialbakers unveils a ‘near real-time’ social ad benchmark
How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is...
Salesforce’s Einstein boosts search in its Commerce Cloud
Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search...
bottom of page