Springbot, a marketing automation platform for online stores, is trying to give small and medium-sized retailers access to the kind of...

Adobe has added another data source to its marketing platform, with the recent announcement by Thinfilm Electronics about integrating...

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive...

Aprimo was spun off from data warehouse/analytics provider Teradata in 2015, focusing on providing marketing management tools for...

Snail mail is the oldest living relative of direct marketing, but it has been the last to receive the same kind of measurement attention...

Online reviews can make or break a small company, which is why their marketers often keep a close eye on them. LA-based startup...

Now, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...

Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign —...

User data, which has become very valuable for advertisers and publishers, may now become valuable to the one remaining stakeholder. That...

At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television....

Boston-based cloud data management firm Bedrock Data has launched new cloud-based software that it says reduces the effort spent by...

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some...

A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind...

A visual metaphor for iPaaS solutions If you’re a typical marketer, you have quite a few tools and platforms that need to transfer data...

“It is a new day for marketers, and things are changing rapidly,” says the CMO, “I know how confusing the marketing technology and...

Marketers and media practitioners are feeling more confident about their internal skills for getting a return from data-driven marketing....

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...

Twin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond...

Phy is out this week with a new QR-based platform for dynamically generated pages of linked previews. Called Multi-Action QR Codes, it...