Last fall, Optimizely announced it was moving beyond its previous role as an A/B testing company for web and mobile and would henceforth...

A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta...

As customer journeys, customer experience and customer data become the key drivers of modern marketing, analytics tools have become the...

The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users...

Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic. This is...

Social media monitoring firm Brandwatch is boosting its content marketing and influencer intelligence with the announcement this week...

Finding new things to buy on your smartphone can be a painful experience, as you browse large product catalogs through that small screen....

The Marketo logo How does Marketo’s recently released ContentAI differ from its previous content recommendation? Group VP Matt Zilli told...

This week, a Boston-based company reached its $15 million funding goal to develop a blockchain-assisted platform to store user profiles...

In all the talk about marketing technology stacks throughout the sessions held during our MarTech Conference in Boston last week, several...

Robert Scoble wearing glasses that are displaying 360-degree video from the camera he’s holding Fasten your seatbelts. Those weren’t the...

The ever-growing landscape of marketing technology, and the buildup of new channels, is resulting in an astronomical consumption of...

The central dilemma facing modern marketers can be summed up in two words: Infinite power. That dilemma percolated throughout...

You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store,...

In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester...

It’s a good week for data marketplaces. Salesforce has opened up availability to its second-party data marketplace, while content...

Audience measurement service Nielsen is boosting its ability to monitor digital ad effectiveness, announcing this week that it will buy...

MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy...

The announcement earlier this week by enterprise software firm SAP that it is acquiring identity management platform Gigya could...

If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider...