LinkedIn plans to begin regularly updating its Sales Navigator platform every quarter, starting with a suite of improvements rolling out...

The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched...

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and...

It’s getting difficult to remember back to the time when marketers didn’t have prediction engines that could forecast if this person or...

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...

Instagram is adding more features to the Graph API it debuted last year to prod businesses and developers to migrate away from its old...

Customer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a...

AdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it launched cross-channel...

Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100...

If you’ve risked carpal tunnel syndrome to hand-write thank-you notes to your customers or wedding guests, here’s some news you can use....

Machine learning has become essential to digital marketing because it allows the generation of predictive models from past data. These...

Adobe announced this week a variety of new Experience Cloud features, including the introduction of commerce-based, accessible...

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and...

Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time...

An artificial intelligence company has launched what it says is the first autonomous AI tool for determining the “trustworthiness” of a...

Adobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the...

According to a survey published by search marketing software platform Conductor, 68 percent of marketing executives say they plan to...

If you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one...

Reddit is making it easier for brands to manage their presence on its platform. Through a deal with social marketing platform Sprinklr,...

For companies complying with the upcoming General Data Protection Regulation (GDPR), it’s not just about a user’s name, email address or...