Fahad HSep 25, 20171 min read6 ways the Era of Bots could dramatically change how products are marketed and soldLet’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem,...
Fahad HSep 25, 20171 min readMarketing technology can’t fix a flawed process, says VisionEdge Marketing’s President“I started my career on the geeky side of marketing, around data and analytics — before we began talking about data and analytics the way...
Fahad HSep 21, 20171 min readLytics becomes first customer data platform to add campaign coordinationThe customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last...
Fahad HSep 20, 20171 min readRevJet launches a ‘creative operating system’ with point solutions as installable appsIn 2015, RevJet launched its Creative Side Platform (CSP) for creating and testing online ad variations at scale. This week, the San...
Fahad HSep 20, 20172 min readMarketing technology needs its own department & budget to be effective, says LogMeIn’s he“The topic of conversation came up about where my role and where the team should live — should it live within our IT organization, or...
Fahad HSep 19, 20171 min readJanrain launches centralized data access controlJanrain makes its living by offering social sign-ons, so that members of Facebook, Twitter and other social networks can quickly employ...
Fahad HSep 18, 20171 min readThunder boosts personalization and performance following Adacus acquisitionCreative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a...
Fahad HSep 14, 20172 min readSurveyMonkey SVP says her drive to tell stories is the reason she went into marketing“We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes...
Fahad HSep 14, 20171 min readTobii Pro employs its eye-trackers to find out what attracts attention in a car showroomWhen potential buyers go into a car showroom, car brands have 20-second windows of attention to make the sale. That’s one of the...
Fahad HSep 14, 20171 min readWith an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the NetWhen it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites...
Fahad HSep 13, 20171 min readHootsuite adds user reviews by integrating ReviewTrackersUser-generated content — including reviews — has become one of the most important ways that buyers get feedback about products from other...
Fahad HSep 12, 20171 min readCompanies must pay more attention to how they manage their martech stacks, says Allocadia’s maAccording to Melnick, he has been managing the business of marketing for the majority of his career — working with everyone from...
Fahad HSep 11, 20171 min readiSpot.tv launches attention-getting analytics for TV adsAn example of iSpot.tv’s new Creative Wear analytics, showing attention drop over time. iSpot.tv monitors TV ads, getting regular data...
Fahad HSep 7, 20171 min readHow Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audie“I believe our learnings support industry findings — that delivering the right, tailored message, to the right group of people, at the...
Fahad HSep 7, 20171 min readDemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ &#Marketing analytics platform DemandJump is releasing this week its first product, an artificial intelligence-powered platform that tracks...
Fahad HSep 6, 20172 min readGoogle Data Studio adds third-party data connectors from Supermetrics and othersGoogle Data Studio, Google’s free tool for creating visual reporting dashboards, natively connects to other Google products such as...
Fahad HSep 5, 20172 min readCabinetM CEO says companies do not have a handle on their marketing technology stacksIn 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their...
Fahad HSep 5, 20175 min readFour ways to spot AdWords account trouble earlyWith a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of...
Fahad HSep 1, 20172 min readEarth Networks CMO says martech delivers a lasting first impression within the prospect experienceEarth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS...
Fahad HAug 31, 20171 min readLithium adds Jive-x tech to its customer community platformCustomer community/social management provider Lithium has announced it is acquiring Jive Software’s external community business, Jive-x....
