6 ways the Era of Bots could dramatically change how products are marketed and sold
Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem,...
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Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
“I started my career on the geeky side of marketing, around data and analytics — before we began talking about data and analytics the way...
Lytics becomes first customer data platform to add campaign coordination
The customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last...
RevJet launches a ‘creative operating system’ with point solutions as installable apps
In 2015, RevJet launched its Creative Side Platform (CSP) for creating and testing online ad variations at scale. This week, the San...
Marketing technology needs its own department & budget to be effective, says LogMeIn’s he
“The topic of conversation came up about where my role and where the team should live — should it live within our IT organization, or...
Janrain launches centralized data access control
Janrain makes its living by offering social sign-ons, so that members of Facebook, Twitter and other social networks can quickly employ...
Thunder boosts personalization and performance following Adacus acquisition
Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a...
SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing
“We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes...
Tobii Pro employs its eye-trackers to find out what attracts attention in a car showroom
When potential buyers go into a car showroom, car brands have 20-second windows of attention to make the sale. That’s one of the...
With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net
When it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites...
Hootsuite adds user reviews by integrating ReviewTrackers
User-generated content — including reviews — has become one of the most important ways that buyers get feedback about products from other...
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s ma
According to Melnick, he has been managing the business of marketing for the majority of his career — working with everyone from...
iSpot.tv launches attention-getting analytics for TV ads
An example of iSpot.tv’s new Creative Wear analytics, showing attention drop over time. iSpot.tv monitors TV ads, getting regular data...
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audie
“I believe our learnings support industry findings — that delivering the right, tailored message, to the right group of people, at the...
DemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ &#
Marketing analytics platform DemandJump is releasing this week its first product, an artificial intelligence-powered platform that tracks...
Google Data Studio adds third-party data connectors from Supermetrics and others
Google Data Studio, Google’s free tool for creating visual reporting dashboards, natively connects to other Google products such as...
CabinetM CEO says companies do not have a handle on their marketing technology stacks
In 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their...
Four ways to spot AdWords account trouble early
With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of...
Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS...
Lithium adds Jive-x tech to its customer community platform
Customer community/social management provider Lithium has announced it is acquiring Jive Software’s external community business, Jive-x....
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