Fahad HAug 30, 20194 min readDoes your company really need a CDP?The latest Gartner Hype Cycle for Digital Marketing and Advertising report, released this week, shows that Customer Data Platforms have...
Fahad HAug 27, 20193 min readWhy marketers should embrace data privacy, not view it as an obstacle“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal...
Fahad HAug 20, 20193 min readWant to improve your marketing operations? Make everyone on the team a coachMarketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing...
Fahad HAug 20, 20191 min readMavrck acquires GroupHigh to increase its influencer search index tenfoldInfluencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...
Fahad HAug 14, 20191 min readShopify introduces native chat tool for e-commerce sites on the platformShopify launched its new Shopify Chat tool on Wednesday. The consumer-facing native chat function can be implemented on Shopify...
Fahad HAug 14, 20192 min readLinkedIn Sales Navigator will now surface more content for sales teams to shareLinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned...
Fahad HAug 13, 20191 min readLinkedIn launches Audience Engagement Insights with addition of 5 new marketing partnersLinkedIn Audience Profile data via Amobee. LinkedIn is launching a new Audience Engagement Insights category as part of its marketing...
Fahad HAug 12, 20192 min readWordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJVerizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....
Fahad HAug 1, 20191 min readVimeo Enterprise brings live, on-demand video communications to large-scale businessesVimeo has launched Vimeo Enterprise, a video communications solution designed for large organizations. Companies will be able to manage...
Fahad HJul 31, 20196 min readWhy every PPC manager needs to automate moreRecently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire...
Fahad HJul 30, 20193 min readThe 4 big reasons agencies need marketing automation to surviveAgency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid...
Fahad HJul 23, 20197 min readThe third-party browser tracking cookie is dead. What’s next?Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and...
Fahad HJul 16, 20191 min readNestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend tranNestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology...
Fahad HJul 11, 20192 min readLinkedIn updates Campaign Manager, adds brand awareness, conversion campaign optionsLinkedIn Campaign Manager objective options. LinkedIn is adding three new features to its Campaign Manager advertising platform, along...
Fahad HJul 9, 20193 min readFacebook makes a play for creators with new tools, features for monetizing contentIn advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more...
Fahad HJun 27, 20191 min readGetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook AdsGetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce...
Fahad HJun 27, 20191 min readHootsuite integrates Yext Reviews into its dashboardYext customers can now see local reviews and analytics in their Hootsuite dashboards. Yext and Hootsuite have teamed up to enable...
Fahad HJun 26, 20191 min readTINT introduces solution to quickly build UGC-driven web experiencesThe TINT Experience Builder. TINT, a user generated content curation platform, has launched a new suite of tools that allow marketers to...
Fahad HJun 18, 20195 min read8 free keyword research tools for SEO (that beat their paid alternatives)If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts...
Fahad HJun 14, 20192 min readVidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elVidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile...
