Does your company really need a CDP?
The latest Gartner Hype Cycle for Digital Marketing and Advertising report, released this week, shows that Customer Data Platforms have...
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Why marketers should embrace data privacy, not view it as an obstacle
“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal...
Want to improve your marketing operations? Make everyone on the team a coach
Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing...
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...
Shopify introduces native chat tool for e-commerce sites on the platform
Shopify launched its new Shopify Chat tool on Wednesday. The consumer-facing native chat function can be implemented on Shopify...
LinkedIn Sales Navigator will now surface more content for sales teams to share
LinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned...
LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners
LinkedIn Audience Profile data via Amobee. LinkedIn is launching a new Audience Engagement Insights category as part of its marketing...
WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....
Vimeo Enterprise brings live, on-demand video communications to large-scale businesses
Vimeo has launched Vimeo Enterprise, a video communications solution designed for large organizations. Companies will be able to manage...
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire...
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid...
The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and...
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend tran
Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology...
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn Campaign Manager objective options. LinkedIn is adding three new features to its Campaign Manager advertising platform, along...
Facebook makes a play for creators with new tools, features for monetizing content
In advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more...
GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads
GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce...
Hootsuite integrates Yext Reviews into its dashboard
Yext customers can now see local reviews and analytics in their Hootsuite dashboards. Yext and Hootsuite have teamed up to enable...
TINT introduces solution to quickly build UGC-driven web experiences
The TINT Experience Builder. TINT, a user generated content curation platform, has launched a new suite of tools that allow marketers to...
8 free keyword research tools for SEO (that beat their paid alternatives)
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts...
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad el
VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile...
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