As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by them or by the influencers they hire — elicit the best responses.
To provide tools for that purpose, social video analytics firm Delmondo has announced a partnership with AI/computer vision firm Uru to automatically recognize brands’ video content and generate analytics about who’s watching. This is the first such partnership for both of the New York City-based firms, and it showcases the launch of what Uru says is the first automated brand safety scanning for video.
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