NeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral Sensation
Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that...
Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that...
We’ve been keeping a secret. The fact is, each week the most popular Vines by a wide margin are coming from athletes, pop stars and...
It had to happen soon, right? As Gizmodo is reporting, the makers of the upcoming movie, Jobs, have published a 15-second trailer on...
Vine was all about fireworks and BBQs this week in celebration of American Independence Day on the 4th of July. Lowes kicked it off with...
At least a couple of the new features could help increase visibility for both Vine users and their best videos. Today’s update includes...
This week Vine saw a lot of dunking, batting, scrumming and serving – as sports Vines collectively dominated the leaderboards. But...
Instagram added video recording to its popular camera app, and it’s already had a dramatic impact on its main competitor: Vine sharing on...
Welcome to another edition of This Week On Vine. Big this week, Father’s Day, claymation to celebrate Vine’s five-month anniversary,...
What happened on Vine over this past week? Vine took to E3, The X Factor showed its new judges, HTC has an Inception-like Vine within a...
There’s been so much creativity with Vine recently that we thought we’d try a new feature here at Marketing Land, “This Week On Vine,”...
According to data presented by Bloomberg, YouTube mobile video “ad sales” have tripled in past six months. The article says that may...
now been converted to the new “One Channel” design. This shouldn’t be a surprise, though: YouTube started teasing the new look back in...
Vine had a big day yesterday, being launched on Android. But now, Twitter’s short-video sharing app has gone to new heights, as Twitter...
available for Android devices. Twitter bought and released the social video app on iOS back in January, and it’s been one of the most...
While social video shares in the alcohol industry jumped 1,593% in Q1 versus Q4 2012, just four ads drove 97% of video sharing among...
In case you missed it, several major US television networks are suing Dish over its ad “hopping” technology that allows viewers to easily...
Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow...
Last night, some users who were conducting searches on YouTube were seeing a red banner at the top of the search results that said they...
YouTube officially launched its anticipated pilot program for paid subscription channels. The program Users subscribe to the channels...
The online battle for TV ad dollars continues to heat up. Yahoo, AOL, YouTube among others, and now Facebook are all aiming their sites...