We’ve been keeping a secret. The fact is, each week the most popular Vines by a wide margin are coming from athletes, pop stars and brands with tie-ins to those folks. Singing celebrities like Little Mix or Harry Styles can do anything or nearly nothing at all and still have their Vine’s share count reach five figures.
Hordes of Beliebers descended on the Omaha mall to catch a glimpse of Justin Beiber. Sadly, the official JC Penney account seemed not to notice that their outlet was featured prominently in a Vine that was shared nearly 45k times.
#omahamall https://t.co/5ujTEUl1VF — Justin Bieber (@justinbieber) July 7, 2013
Anyone for some golf? Harry Styles and his mates tee off in this Vine to the tune of over 30k retweets and 40k shares. Is he a new golf role model?
Fore! https://t.co/kSe5vkMFgD — Harry Styles (@Harry_Styles) July 11, 2013
With star power like that, it’s no surprise that Joe Jonas secretly wants to be the 6th member of One Direction.
I smell sexy. https://t.co/fo8lwFvhYW — joe jonas (@joejonas) July 7, 2013
Girl band Little Mix are probably the most prolific celebrities on Vine we’ve seen. This week saw band member Perrie celebrate her birthday. What does someone who could have anything do on their birthday? Go down a slide and play swingball of course!
Perrie’s Birthday Surprise!!! :D https://t.co/pkzKtoCNLL — Little Mix (@LittleMixOffic) July 10, 2013
I am the champion! #SwingBall #BirthdayGirl Perrie <3 https://t.co/Ft2aFMNwG1 — Little Mix (@LittleMixOffic) July 10, 2013
Yahoo! Music regularly features the latest pop talent in their Vines — such as Fifth Harmony doing the Yahoo! yodel.
.@fifthharmony doing the @yahoo yodel! https://t.co/46wTVDDwPL — Yahoo! Music (@YahooMusic) July 8, 2013
The big news in sports was that Andy Murray became the first British player to win the Wimbledon men’s trophy in 77 years. He celebrated by calling out on Twitter to his millions of followers, asking them to find him on Vine. He chose to keep his Vine exclusive to the app itself rather than posting it on Twitter.
Before I forget, I’ve uploaded a #Vine of the trophy. You can see it by downloading @vineapp and searching for @andy_murray — Andy Murray (@andy_murray) July 8, 2013
Interesting to see @andy_murray posted his celebratory Vine exclusively on the app – https://t.co/BTVitxymey — BRANDS ON VINE (@brandsonvine) July 12, 2013
The official Wimbledon account shared the crowd reaction in the moment right after Murray won the Wimbledon final (also exclusively on the app, which we’ve retweeted for the Web).
This @Wimbledon Vine was release solely on the app as well – we’re seeing more brands using Vine exclusively – https://t.co/7QXE5rXR5Q — BRANDS ON VINE (@brandsonvine) July 12, 2013
Speaking of the Beiber-effect, Justin is apparently a Ultimate Fighting Championship (UFC) fan. His question was answered with Vine – which went on to be shared over 2k times as a result.
You missed an amazing KO tonight by @ChrisWeidmanUFC! https://t.co/1gYrME0pzU RT @justinbieber: Who has a video of the ufc fight tonight? — UFC (@ufc) July 7, 2013
Chelsea FC give us an all-access tour of the stadium like never before! Adidas also gets an incidental video mention by virtue of their sponsorship.
Good morning from inside Stamford Bridge… #CFC https://t.co/6xbRSozPS7 — Chelsea FC (@chelseafc) July 5, 2013
However, Adidas did use Vine deliberately and successfully to promote their new crossover brand Adidas Neo, promoted by Selena Gomez.
A: @thejanecarrie #NEOaskSelena https://t.co/nggxc3wMF1 — adidas NEO Label (@adidasNEOLabel) July 9, 2013
A: @SelenaMarieNerd #NEOaskSelena https://t.co/8lJX3mPcld — adidas NEO Label (@adidasNEOLabel) July 9, 2013
Another smart use of cross-promotion on Vine was by Taco Bell, who invited the creators of the popular YouTube channel Our2ndLife to visit their headquarters and invent their own meals.
.@TrevorMoran named a burrito after himself. It’s called the “Moraning Burrito.” https://t.co/FP0sLvmKwl — Taco Bell (@TacoBell) July 10, 2013
Finally, we leave you with Target’s creative celebration of summertime. Everyone loves bubbles!
Bubble up, up and away! #SummerUp https://t.co/X8ORG625As — Target (@Target) July 11, 2013
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