
YouTube to phase out exact counts for public-facing subscriber numbers
YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September...

Vimeo Enterprise brings live, on-demand video communications to large-scale businesses
Vimeo has launched Vimeo Enterprise, a video communications solution designed for large organizations. Companies will be able to manage...

TV-focused brand budgets are more efficient when combined with YouTube and Facebook
This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near...

YouTube offers creators more revenue opportunities
YouTube is introducing new monetization capabilities for creators, including Super Stickers and new tiered Channel Membership levels....

The glass was half full at Cannes this year: 3 trends on everyone’s lips
The biggest global gathering of advertising industry professionals wrapped up this past weekend as the major players that drive the half...

VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad el
VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile...

Time spent with mobile now exceeds TV
Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video...

The video algorithm: Facebook vs. YouTube
When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which...

Answers to common questions about YouTube Ads
I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build...

Roku’s new Activation Insights tool targets viewers who have shifted to streaming
In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed...

Reimagining classic ad campaigns for a multi-screen world
Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl...

Report: Mobile to become the preferred platform for video ads by end of 2019
Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads...

Millennials hail cord-cutting, but still indulge in linear TV outside the home
We know by now that younger generations are abandoning traditional TV, opening their wallets instead to over-the-top (OTT) streaming...

Google Display & Video 360 adds more tools to streamline cross-screen TV buys
In an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital...

Turning objective data into creative marketing
Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like...

Google’s new Bumper Machine whips up 6-second bumper ads from longer videos
Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run...

Video ad spend soaring in 2019, favoring original content, programmatic buys
Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, up from...

Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads
Key announcements included updates to the Google Preferred algorithm, a fresh YouTube TV lineup grounded in specialized interests, deeper...

Vimeo Showcase opens up Roku, Amazon Fire to video marketers
Vimeo rolled out Showcase on Wednesday, giving content creators and marketers a new way to display and distribute their videos. The new...
























