
AOL’s New Initiatives To Put Digital Video On Par With TV
In addition to 15 new original shows headlined by stars like Gwynneth Paltrow, Hank Azaria and Nicole Richie, AOL made several...

Yahoo Gains Ground in Video Metrics; Online Video Ads Up 12% in March [comScore]
Yahoo’s unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the number four...

Social Video Platform Spreecast Launches Mobile App, Plans Revenue Growth
Tapping into the huge growth in both mobile video usage, today social video platform, Spreecast, announced Major Media companies and...

Comedy Central To Host A Twitter-Only Comedy Festival Next Week
The event will leverage mixed media and tweets, thanks to the collaboration between Viacom and Twitter. #ComedyFest will feature...

YouTube Beats Viacom In Copyright Suit (Again); Viacom To Appeal (Again)
YouTube beat Viacom again today in the long-running copyright battle the two have waged, and Viacom is again saying that it plans to...

Report: Automotive Sector Saw a 377% Increase In Social Video Shares This Quarter
Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video...

AdSense Changes How It Calculates And Reports YouTube Earnings
Google AdSense announced that they have started calculating and reporting on earnings from YouTube slightly differently. Starting April...

Mobile Video Views Surge 300%; Tablets Fuel Growth And Engagement
It’s no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video...

Political Ads On Vine? Yep, The Attacks Have Begun
embracing advertising on Vine, the political machine is dipping its toes in the same water, and the six-second attack ads are already...

Vine Adds Trending Hashtags To Aid Content Discovery
announced a small tweak that it hopes will help users discover content: trending hashtags. They appear on the Explore area, immediately...

Vine Adds Video Embedding, Expands Social Sharing
clever brand uses of Vine, the reality is that Twitter’s six-second video sharing app has had an extremely limited feature set. That’s...

Infographic: Video Content, Especially On YouTube, Wins In Google Universal Search
Google Universal Search is a way that Google blends in matches from its “vertical” or “specialty” search engines, like image search or...

Wolverine Film Director Premieres First Teaser On Twitter’s Vine
It seems to be the first time a major motion picture has used Vine to premiere film footage, bypassing the traditional release of a...

YouTube Eclipses The One Billion Unique Users A Month Mark
What’s so impressive is that this number is unique YouTube users, not unique visits — an account is required to count toward this value....

Native Video Ads Drive Higher Brand-Lift Metrics When Compared To Pre-Roll Videos
performance study comparing the brand-building effectiveness of native video ads against pre-roll video ad units. The study found native...

Facebook’s 558 Million Video Views In February Is Its All-Time High [comScore]
Facebook reached a new high last month with almost 558 million video views, according to comScore’s February 2013 US Online Video...

YouTube Joins The “Harlem Shake” Movement With Easter Egg
The “Harlem Shake” is the dance/song sweeping the nation — and now YouTube. The popular dance features a song titled “Harlem Shake” by...

Google Prepares New Streaming Music Service As Record Industry Slams Company’s Anti-Piracy Eff
reports from late last week indicating that Google is negotiating with major labels in anticipation of the launch of Spotify-like music...

Billboard 100 & Nielsen TV Ratings Start To Catch Up With The Online Reality
The New York Times reports that, as of this week, YouTube plays will be part of The Billboard Hot 100 formula. We can thank the...
























