AdWords is a great place to waste money. Google makes it so easy — a few minutes of effort, and you are well on your way to giving them...

As the marketing world recovers from the Hunger Games-eque madness that was the holiday retail season, we know this rest period is but...

Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to...

Trends come and go in every industry, and it’s no different for paid search. This year, we saw brands adopting more methods and AdWords...

With 2015 wrapping up, let’s take a look at what articles related to AdWords got the most social sharing activity. I used BuzzSumo to...

Ad quality and Quality Score (the 1–10 metric in AdWords) are possibly the most debated things in all of AdWords. I think once you...

Another year, another whirlwind in paid search. What marked 2015 wasn’t one big change, like 2013’s Enhanced Campaigns, or even 2014’s...

As we are approaching the end of the year, and the time has come to get into a reflective mood, I wanted to return to a nice little...

One of the classic tasks to automate with scripts is checking all your URLs for 404 errors. Google has their own Link Checker script, for...

According to a survey by the National Retail Foundation (NRF), 55.8 percent of holiday shoppers will splurge on themselves and/or others...

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes...

A standard definition for the job described as “data scientist” hasn’t yet been agreed upon, but the common denominator among the various...

Christmas. Hannukah. Kwanzaa. Festivus. As e-commerce retailers are in the throes of prime holiday shopping bidding wars, there may be a...

When I started writing this article a couple of weeks ago, I was going to write a guide to the data points that are available in the new...

Google’s recently released Customer Match (CM) product allows advertisers to load email addresses into audience lists in AdWords to use...

Without conversion data, optimizing AdWords campaigns simply isn’t possible. Many small advertisers don’t have the expertise to properly...

To those of you who are still using Converted clicks as your primary success metric in AdWords: It’s time to change. The era of the...

Understanding the twists and turns consumers take on their path to purchasing electronics is an important step in capturing their...

Shopping campaigns, or Product Listing Ads (PLAs), have proved revolutionary for AdWords e-commerce. They combine a visually engaging...

The vast majority of experienced paid search advertisers fully understand Google AdWords campaign settings. However, these settings often...